PATRICIA, NENCY (2024) DIPLOMASI PUBLIK CINA DALAM MENGHADAPI SENTIMEN NEGATIF AKIBAT COVID-19. Other thesis, UPN Veteran Yogyakarta UPN Veteran Yogyakarta.
![[thumbnail of 1. Skripsi full.pdf]](http://eprints.upnyk.ac.id/style/images/fileicons/text.png) |
Text
1. Skripsi full.pdf Restricted to Repository staff only Download (1MB) |
|
Text
2. Abstrak.pdf Download (155kB) |
|
Text
3. Cover.pdf Download (110kB) |
|
Text
4. Halaman persetujuan dan pengesahan skripsi.pdf Download (395kB) |
|
Text
5. Daftar Isi.pdf Download (80kB) |
|
Text
6. Daftar Pustaka.pdf Download (305kB) |
Abstract
viii
ABSTRAK
Sentimen negatif yang dialami oleh Cina akibat pandemi Covid-19 menyebabkan
menurunnya angka kepercayaan masyarakat kepada Cina. Dampak negatif juga
menyasar pada perekonomian Cina yang semakin melemah yang menyebabkan
pertumbuhan ekonomi dan perdagangan internasional Cina mengalami penurunan
tajam sebesar 3,8% dari 6% di tahun 2019 menjadi 2,20% di tahun 2020,
menurunnya permintaan konsumen dan produksi, renggangnya hubungan Cina
dengan sejumlah negara di dunia, gagalnya kerjasama, dan mandeknya sejumlah
investasi. Riset ini bertujuan untuk mengetahui upaya Cina dalam menghadapi
sentimen negatif publik selama pandemi Covid-19 melalui diplomasi publik.
Metode penelitian yang digunakan adalah metode kualitatif untuk membahas
aktivitas diplomasi publik Cina yang didapat dari sejumlah literature review.
Melalui konsep diplomasi publik Mark Leonard, riset ini menemukan bahwa Cina
menyelenggarakan diplomasi publik melalui tiga strategi, yaitu manajemen berita
(news management), komunikasi strategis (strategic communication), dan
pembangunan hubungan (relationship building).
Kata kunci: Sentimen Negatif, Covid-19, Diplomasi Publik, Cina, Manajemen
Berita, Komunikasi Strategis, Pembangunan Hubungan.
ix
ABSTRACT
The negative sentiment towards China due to the Covid-19 pandemic resulted in a
decline in public trust in the country. This sentiment negatively impacted China's
economy, leading to a significant decrease in economic growth and international
trade from 6% in 2019 to 2.20% in 2020. There was also a drop in consumer
demand and production, strained relations with several countries, failed
cooperation efforts, and halted investments. This research aims to examine China's
efforts to counter negative public sentiment during the Covid-19 pandemic through
public diplomacy. The study uses a qualitative method, analyzing China's public
diplomacy activities through literature reviews. Based on Mark Leonard's concept
of public diplomacy, the research finds that China implemented public diplomacy
through three strategies: news management, strategic communication, and
relationship building.
Keywords: Negative Sentiment, Covid-19, Public Diplomacy, China, News
Management, Strategic Communication, Relationship Building
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Negative Sentiment, Covid-19, Public Diplomacy, China, News Management, Strategic Communication, Relationship Building |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Eko Yuli |
| Date Deposited: | 24 Jun 2024 04:14 |
| Last Modified: | 24 Jun 2024 04:14 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/39878 |
Actions (login required)
 |
View Item |