ANALISIS MINAT MENGGUNAKAN ULANG MOBILE BANKING DI KALANGAN MAHASISWA MELALUI PENDEKATAN TAM (Technology Acceptance Model) (STUDI KASUS MAHASISWA UPN “VETERAN” YOGYAKARTA)

Asa, Aldo Obi (2024) ANALISIS MINAT MENGGUNAKAN ULANG MOBILE BANKING DI KALANGAN MAHASISWA MELALUI PENDEKATAN TAM (Technology Acceptance Model) (STUDI KASUS MAHASISWA UPN “VETERAN” YOGYAKARTA). Other thesis, UPN Veteran Yogyakarta.

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Abstract

vii
INTISARI
Tujuan penelitian ini yaitu untuk menguji dan menganalis pengaruh
Persepsi Manfaat, Persepsi Kemudahan Penggunaan, dan Kepercayaan terhadap
Minat Menggunakan Ulang Mobile Banking. Penelitian ini merupakan penelitian
kuantitatif dengan metode statistik deskriptif. Sampel pada penelitian ini adalah
mahasiswa UPN “Veteran” Yogyakarta dengan jumlah sampel sebanyak 112
responden. Teknik analisis data pada penelitian ini menggunakan analisis regresi
linear berganda. Hasil penelitian ini menunjukkan bahwa Persepsi Manfaat
berpengaruh secara positif dan signifikan terhadap Minat Menggunakan Ulang,
Persepsi Kemudahan Penggunaan berpengaruh secara positif dan signifikan
terhadap Minat Menggunakan Ulang, Kepercayaan berpengaruh secara positif dan
signifikan terhadap Minat Menggunakan Ulang.
Kata kunci :Persepsi Manfaat, Persepsi Kemudahan, Kepercayaan, Minat
Menggunakan Ulang.
viii
ABSTRACT
This research aims to examine and analyze the influence of Perceived Benefits,
Perceived Ease of Use, and Trust on the Usage Intention of mobile banking. The
study adopts a quantitative approach utilizing descriptive statistical methods. The
sample consists of 112 respondents, who are students at UPN "Veteran"
Yogyakarta. Data analysis employs multiple linear regression analysis. The
findings reveal that Perceived Benefits, Perceived Ease of Use, and Trust have a
positive and significant impact on Usage Intention. These results provide insights
into the factors influencing students' interest in using mobile banking services,
which are crucial for the development and marketing of digital banking services.
Keywords: Perceived Benefits, Perceived Ease of Use, Trust, Re use Intention.

Item Type: Thesis (Other)
Uncontrolled Keywords: Perceived Benefits, Perceived Ease of Use, Trust, Re use Intention.
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Eko Yuli
Date Deposited: 03 Jul 2024 02:01
Last Modified: 03 Jul 2024 02:01
URI: http://eprints.upnyk.ac.id/id/eprint/40074

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