Prasetiyan, Nonik (2023) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI OMZET PEDAGANG PASAR KOLOMBO DIMASA PANDEMI COVID-19. Other thesis, UPN "Veteran" Yogyajarta.
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Abstract
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INTISARI
Penelitian ini bertujuan untuk: (1) menganalisis pengaruh modal kerja
terhadap omzet pedagang pasar kolombo dimasa pandemi covid-19, (2)
menganalisis pengaruh lama usaha terhadap omzet pedagang pasar kolombo dimasa
pandemi covid-19, (3) menganalisis pengaruh jam kerja terhadap omzet pedagang
pasar kolombo dimasa pandemi covid-19, (4) menganalisis pengaruh digitalisasi
pasar terhadap omzet pedagang pasar kolombo dimasa pandemi covid-19, dan (5)
menganalisis pengaruh pendidikan terhadap omzet pedagang pasar kolombo
dimasa pandemi covid-19. Jenis penelitian yang digunakan adalah kuantitatif. Data
yang digunakan adalah data primer yang dikumpulkan menggunakan kuesioner
kepada 79 responden dengan metode purposive sampling. Alat analisis yang
digunakan adalah regresi linear berganda menggunakan bantuan program Eviews9.
Hasil penelitian menunjukkan bahwa modal kerja memiliki pengaruh positif dan
signifikan terhadap omzet pedagang pasar kolombo dimasa pandemi covid-19.
Lama usaha memiliki pengaruh positif dan signifikan terhadap omzet pedagang
pasar kolombo dimasa pandemi covid-19. Jam kerja memiliki pengaruh positif dan
signifikan terhadap omzet pedagang pasar kolombo dimasa pandemi covid-19.
Digitalisasi pasar tidak signifikan terhadap omzet pedagang pasar kolombo dimasa
pandemi covid-19. Pendidikan memiliki pengaruh positif dan signifikan terhadap
omzet pedagang pasar kolombo dimasa pandemi covid-19.
Kata Kunci: Omzet, Modal Kerja, Lama Usaha, Jam Kerja, Digitalisasi Pasar, dan
Pendidikan
x
ABSTRACT
This study aims to: (1) analyze the effect of working capital on the total
revenue of the Colombo market traders during the covid-19 pandemic, (2) analyze
the effect of length of business on the total revenue of the Colombo market traders
during the Covid-19 pandemic, (3) analyze the effect of working hours on total
revenue of the Colombo market traders during the covid-19 pandemic, (4)
analyzing the effect of market digitization on total revenue of the Colombo market
traders during the covid-19 pandemic, and (5) analyzing the effect of education on
the total revenue of the Colombo market traders during the covid-19 pandemic. The
type of research used is quantitative. The data used is primary data collected using
a questionnaire to 79 respondents with purposive sampling method. The analytical
tool used is multiple linear regression using the Eviews9 program. The results
showed that working capital had a positive and significant influence on the total
revenue of the Colombo market traders during the covid-19 pandemic. The length
of business has a positive and significant influence on the total revenue of the
Colombo market traders during the covid-19 pandemic. Working hours have a
positive and significant influence on the total revenue of the Colombo market
traders during the covid-19 pandemic. Market digitization is not significant to the
total revenue of the Colombo market traders during the covid-19 pandemic.
Education has a positive and significant influence on the total revenue of the
Colombo market traders during the covid-19 pandemic.
Keywords: Total Revenue, Working Capital, Length of Business, Hours of Work,
Market Digitization, and Education.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Total Revenue, Working Capital, Length of Business, Hours of Work, Market Digitization, and Education. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Eko Yuli |
| Date Deposited: | 18 Oct 2023 03:16 |
| Last Modified: | 18 Oct 2023 03:16 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/37991 |
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