Nadila, Shinta (2023) ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE PURI MATARAM KABUPATEN SLEMAN. Other thesis, UPN "Veteran" Yogyajarta.
![[thumbnail of 1. Skripsi Fulltext_135170037_Shinta Nadila.pdf]](http://eprints.upnyk.ac.id/style/images/fileicons/text.png) |
Text
1. Skripsi Fulltext_135170037_Shinta Nadila.pdf Restricted to Repository staff only Download (3MB) |
|
Text
2. Cover_135170037_Shinta Nadila.pdf Download (288kB) |
|
Text
3. Abstrak_135170037_Shinta Nadila.pdf Download (187kB) |
|
Text
4. Lembar Pengesahan _135170037_Shinta Nadila.pdf Download (165kB) |
|
Text
5. Daftar Isi_135170037_Shinta Nadila.pdf Download (188kB) |
|
Text
6. Daftar Pustaka_135170037_Shinta Nadila.pdf Download (300kB) |
Abstract
SHINTA NADILA. 2023. Analisis Pengaruh Bauran Pemasaran Terhadap
Keputusan Berkunjung Wisatawan di Puri Mataram Kabupaten Sleman. Di bawah
arahan Antik Suprihanti dan Heni Handri Utami
ABSTRAK
Penelitian ini bertujuan untuk (1) ) Mendeskripsikan karakteristik wisatawan Puri
Mataram berdasarkan jenis kelamin, usia, dan alamat/asal (2) Menganalisis
pengaruh variabel produk, harga, promosi, tempat, orang, proses dan bentuk fisik
terhadap keputusan berkunjung wisatawan ke desa wisata Puri Mataram. Penelitian
ini menggunakan metode deskriptif dengan metode pelaksanaan menggunakan
metode survey. Metode pengambilan lokasi menggunakan purposive. Metode
pengambilan responden menggunakan sampling incidental. Penelitian ini
menggunakan data primer dan data sekunder. Metode pengumpulan data
menggunakan observasi, wawancara, dan kuesioner. Penelitian ini menggunakan
teknik analisis deskriptif dan regresi linier berganda. Hasil penelitian menunjukkan
bahwa wisatawan yang berkunjung berjenis kelamin perempuan sebesar 56%,
berusia 20-29 tahun sebesar 59%, dan berasal dari Sleman sebesar 47%. Variabel
produk, harga, promosi, tempat, dan proses berpengaruh secara signifikan terhadap
keputusan berkunjung wisatawan ke Desa Wisata Puri Mataram
Kata Kunci: Bauran Pemasaran, Keputusan Berkunjung, Desa Wisata
SHINTA NADILA. 2023. The Influence of Marketing Mix on Tourist Visit
Decision at Puri Mataram In Sleman Regency. Supervised by Antik Suprihanti and
Heni Handri Utami
ABSTRACT
This research aimed to (1) ) Describe the characteristics of Puri Mataram tourists
based on gender, age, and address (2) Analyze the influence of product, price,
promotion, place, people, process and physical evidence variables on tourist
decision to visit the tourism village, Puri Mataram. This research used a descriptive
method with the implementation method was using the survey method. In addition,
purposive method is used in retrieval location , while incedental sampling method
is used in taking respondents as many as 100 people. Furthermore, this research
uses primary and secondary data. Methods of data collection using observation,
interviews, and questionnaires. This research also uses descriptive analysis and
multiple linear regression analysis techniques. The results showed that tourists who
visit Puri Mataram are female by 56%, age 20-29 years by 59%, from Sleman by
47%. Product, price, promotion, place and process variables significantly influence
the tourist decision to visit Puri Mataram Tourism Village.
Keywords: Marketing Mix, Visit Decision, Tourism Village
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Marketing Mix, Visit Decision, Tourism Village |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Faculty of Medicine, Health and Life Sciences > School of Biological Sciences |
| Depositing User: | Eko Yuli |
| Date Deposited: | 18 Sep 2023 03:33 |
| Last Modified: | 18 Sep 2023 03:33 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/37544 |
Actions (login required)
 |
View Item |