RACHMAT, ERIC SATRIO (2023) PENGARUH DESTINATION IMAGE, PERCEIVED VALUE, SERVICE QUALITY, TERHADAP DESTINATION LOYALTY, DIMEDIASI SATISFACTION (Studi Pada Objek Wisata Taman Pintar Yogyakarta). Other thesis, UPN Veteran Yogyakarta.
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Abstract
This study aims to determine the effect of destination image, perceived value, and
service quality on destination loyalty mediated by satisfaction. The research was
conducted through a survey using a questionnaire as a data collection tool. The
sample in this study were 120 respondents who were visitors to the Yogyakarta
Scientific Park. The sampling method in this study used purposive sampling.
Respondent criteria in this study were visitors who were at least 17 years old and
had visited the Yogyakarta Smart Park at least once. Data analysis techniques used
in this research are descriptive and quantitative techniques. The results showed
that: 1) Destination Image, Perceived Value, Service Quality, and Satisfaction have
a positive and significant effect on Destination Loyalty, 2) Destination Image has a
positive indirect effect on Destination Loyalty mediated by Satisfaction, 3)
Perceived Value has a positive indirect effect on Destination Loyalty mediated by
Satisfaction, 4) Service Quality has an indirect positive effect on Destination
Loyalty mediated by Satis faction.
Keywords: Destination, Destination Image, Perceived Value, Service Quality,
Satisfaction, dan Destination Loyalty
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Destination, Destination Image, Perceived Value, Service Quality, Satisfaction, dan Destination Loyalty |
| Subjek: | H Social Sciences > HB Economic Theory |
| Divisions: | x. Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | A.Md Sepfriend Ayu Kelana Giri |
| Date Deposited: | 08 Sep 2023 08:33 |
| Last Modified: | 08 Sep 2023 08:33 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/37432 |
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