PRASETYO, BUDI (2015) STUDI KELAYAKAN INVESTASI PADA USAHA GAMENT. Other thesis, UPN ''VETERAN'' YOGYAKARTA.
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Abstract
Jogjava adalah sebuah nama clothing company lokal yang akan didirikan di daerah
Yogyakarta. Jogjava Clothing menawarkan produk kaos cenderamata yang menggambarkan
tentang Yogyakarta.. Studi kelayakan yang dilakukan pada usaha Jogjava Clothing ini bertujuan
untuk mengetahui tingkat kelayakan dalam jangka waktu 5 periode ke depan (2015-2019).
Studi kelayakan pada usaha Jogjava Clothing ini dilakukan pada aspek pasar, manajemen,
teknis dan finansial (NPV, IRR, dan PP) disertai dengan analisis sensitivitas terhadap perubahan
yang terjadi pada penurunan pendapatan dan kenaikan biaya operasional.
Dari hasil studi kelayakan diperoleh bahwa Jogjava Clothing dilihat dari aspek pasar
masih terdapat peluang usaha yang besar dilihat dari kunjungan wisatawan yang setiap tahun
meningkat. Pada aspek finansial dengan kriteria penilaian investasi diperoleh untuk nilai Net
Present Value (NPV) sebesar Rp. 106.078.905,- Internal Rate of Return (IRR) yaitu 74,08%, dan
Payback Period yaitu 1,3 tahun. Anaislis sensitivitas terhadap penurunan pendapatan sebesar 10%,
20%, dan kenaikan biaya operasional 10% dan 40%.
Kata kunci: Jogjava Clothing, studi kelayakan usaha, NPV, IRR, PP, analisis
sensitivitas
Jogjava is a name of a local clothing company to be established in the area of
Yogyakarta. Jogjava Clothing offers a souvenir T-shirt depicting a product of Yogyakarta. The
feasibility study conducted on the business Jogjava Clothing This aims to determine the feasibility
within the next 5 period (2015 -2019).
 The feasibility study on the business Jogjava Clothing This is done on market aspects,
management, technical and financial (NPV, IRR, and PP) accompanied by Analysis sensitivity to
changes in income and decrease operational cost increases.
 From the results of the feasibility study showed that Jogjava Clothing viewed from the
aspect of the market there is still a great business opportunity seen from the tourists who visit each
year is increasing. On the financial aspect to the investment assessment criteria obtained for the
value of the Net Present Value (NPV) of Rp. 106.078.095, - Internal Rate of Return (IRR) is
74,08%, and the payback period is 1.3 years. Analysis income sensitivity to decline by 10%, 20%,
and 10% and 40% increase in operational costs.
Keywords: Jogjava Clothing, feasibility study, NPV, IRR, PP, sensitivity analysis
| Item Type: | Thesis (Other) |
|---|---|
| Subjek: | T Technology > TS Manufactures |
| Divisions: | x. Faculty of Engineering, Science and Mathematics > School of Engineering Sciences |
| Depositing User: | Erny Azyanti |
| Date Deposited: | 24 Aug 2016 03:12 |
| Last Modified: | 24 Aug 2016 03:12 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/5623 |
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