STRATEGI KOMUNIKASI KRISIS PT. PERSIS SOLO SAESTU DALAM MERESPONS TUNTUTAN SUPORTER PADA KRISIS 2024

SAID, RIDHO AMMAR (2026) STRATEGI KOMUNIKASI KRISIS PT. PERSIS SOLO SAESTU DALAM MERESPONS TUNTUTAN SUPORTER PADA KRISIS 2024. Skripsi thesis, UPN Veteran Yogyakarta.

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Abstract

ABSTRAK
Penelitian ini bertujuan untuk menganalisis strategi komunikasi krisis PT Persis Solo Saestu dalam merespons tuntutan suporter pada krisis tahun 2024. Krisis tersebut muncul sebagai akumulasi kekecewaan suporter terhadap performa tim, tata kelola klub, rekrutmen pemain, serta figur-figur tertentu dalam manajemen yang dinilai bertanggung jawab terhadap menurunnya kepercayaan publik. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data diperoleh melalui wawancara mendalam dengan enam informan yang terdiri dari Media Officer Persis Solo, dua perwakilan kelompok suporter Pasoepati, dua perwakilan kelompok suporter Ultras 1923, dan satu jurnalis olahraga lokal. Selain itu, penelitian ini juga menggunakan dokumentasi dan observasi digital sebagai data pendukung. Analisis dilakukan menggunakan Situational Crisis Communication Theory (SCCT) untuk memahami jenis krisis, atribusi tanggung jawab, strategi respons, dan efektivitas komunikasi krisis yang dilakukan manajemen. Hasil penelitian menunjukkan bahwa krisis Persis Solo 2024 dapat dipahami sebagai krisis kepercayaan yang berkembang dari persoalan performa menjadi tekanan terhadap manajemen klub. Dalam perspektif SCCT, krisis ini mengarah pada preventable crisis karena suporter memberikan atribusi tanggung jawab yang tinggi kepada manajemen. Strategi komunikasi krisis yang dilakukan PT Persis Solo Saestu menunjukkan langkah akomodatif melalui komunikasi langsung dengan perwakilan suporter, pembatasan pernyataan publik, dan tindakan korektif berupa perombakan terhadap figur yang menjadi sasaran tuntutan. Strategi tersebut dipahami mampu menurunkan intensitas tekanan dalam jangka pendek, tetapi belum sepenuhnya memulihkan kepercayaan suporter karena masih terdapat penilaian mengenai keterbatasan transparansi, kecepatan respons, dan kejelasan informasi.

ABSTRACT
This study aims to analyze the crisis communication strategy of PT Persis Solo Saestu in responding to supporters’ demands during the 2024 crisis. The crisis emerged as an accumulation of supporters’ disappointment with team performance, club governance, player recruitment, and several management figures perceived to be responsible for the decline of public trust. This research employed a qualitative approach using a case study method. Data were collected through in-depth interviews with six informants, consisting of Persis Solo’s Media Officer, two representatives of Pasoepati supporters, two representatives of Ultras 1923 supporters, and one local sports journalist. In addition, documentation and digital observation were used as supporting data. The data were analyzed using Situational Crisis Communication Theory (SCCT) to examine the crisis type, attribution of responsibility, response strategies, and the perceived effectiveness of the crisis communication carried out by the management. The findings show that the 2024 Persis Solo crisis can be understood as a trust crisis that developed from performance-related issues into pressure directed at club management. From the SCCT perspective, this crisis tends to fall into the preventable crisis cluster because supporters attributed a high level of responsibility to management. The crisis communication strategy implemented by PT Persis Solo Saestu showed an accommodative tendency through direct communication with supporter representatives, limited public statements, and corrective action in the form of organizational changes involving figures targeted by supporters’ demands. These responses were understood by informants as reducing the intensity of pressure in the short term. However, the strategy had not fully restored supporters’ trust, as concerns remained regarding transparency, response speed, and clarity of information.

Item Type:	Tugas Akhir (Skripsi)
Uncontrolled Keywords:	Kata kunci: komunikasi krisis, SCCT, Persis Solo, suporter, tindakan korektif, Keywords: crisis communication, SCCT, Persis Solo, supporters, corrective action
Subjek:	H Social Sciences > HE Transportation and Communications
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > (S1) Hubungan Masyarakat
Depositing User:	UPA Perpustakaan
Date Deposited:	15 Oct 2026 08:51
Last Modified:	15 Oct 2026 08:51
URI:	http://eprints.upnyk.ac.id/id/eprint/49961

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