ANALISIS PENDAPATAN PEDAGANG PASAR JOGLO KOTA SURAKARTA PASCA RELOKASI

Thorif, Ammar (2025) ANALISIS PENDAPATAN PEDAGANG PASAR JOGLO KOTA SURAKARTA PASCA RELOKASI. Skripsi thesis, UPN Veteran Yogyakarta.

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Abstract

INTISARI
Penelitian ini menganalisis dampak relokasi Pasar Joglo Kota Surakarta
terhadap pendapatan pedagang, serta faktor-faktor yang mempengaruhi.
Menggunakan pendekatan deskriptif kuantitatif, data dikumpulkan dari 30
pedagang melalui wawancara dan observasi. Analisis regresi linier berganda
diterapkan untuk menguji pengaruh modal usaha, biaya operasional, durasi
berdagang, dan penggunaan teknologi terhadap pendapatan pedagang. Hasil studi
menunjukkan penurunan pendapatan yang signifikan bagi mayoritas pedagang
pasca-relokasi, dengan rata-rata penurunan 48%. Hal ini terutama disebabkan oleh
kurangnya sosialisasi tentang pasar baru, minimnya jumlah pengunjung, adanya
tarif parkir yang memberatkan, kondisi fasilitas yang kurang memadai, serta lokasi
kurang strategis dan persaingan ketat dari pedagang luar. Modal usaha dan
penggunaan teknologi ditemukan berpengaruh positif dan signifikan terhadap
pendapatan, sementara biaya operasional dan durasi berdagang tidak berpengaruh.
Kesimpulan menunjukkan relokasi belum berhasil menciptakan lingkungan pasar
yang kondusif, sehingga diperlukan evaluasi dan solusi strategis untuk
meningkatkan vitalitas Pasar Joglo dan kesejahteraan pedagang.
Kata Kunci: Relokasi Pasar, Pendapatan Pedagang, Dampak Sosial Ekonomi.
ix
ABSTRACT
This study analyzes the impact of the relocation of Joglo Market in
Surakarta City on traders' income, as well as the factors that influence it. Using a
quantitative descriptive approach, data was collected from 30 traders through
interviews and observations. Multiple linear regression analysis was applied to test
the influence of business capital, operational costs, trading duration, and
technology use on traders' income. The study results show a significant decline in
income for the majority of vendors post-relocation, with an average decrease of
48%. This is primarily due to insufficient information about the new market, low
visitor numbers, burdensome parking fees, inadequate facilities, an unfavorable
location, and intense competition from external vendors. Working capital and
technology use were found to have a positive and significant impact on income,
while operational costs and trading duration had no effect. The conclusion
indicates that the relocation has not successfully created a conducive market
environment, necessitating strategic evaluation and solutions to enhance the vitality
of Joglo Market and the well-being of traders.
Keywords: Market Relocation, Traders' Income, Socio-Economic Impact.
x

Item Type: Tugas Akhir (Skripsi)
Uncontrolled Keywords: Market Relocation, Traders' Income, Socio-Economic Impact. x
Subjek: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > (S1) Ekonomi Pembangunan
Depositing User: Eko Yuli
Date Deposited: 13 Nov 2025 09:52
Last Modified: 13 Nov 2025 09:52
URI: http://eprints.upnyk.ac.id/id/eprint/45449

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