RAMADHAN, MUHAMMAD DZAKY FAIRUZ (2024) PENGARUH STRATEGI KEPEMIMPINAN BIAYA, DIFERENSIASI, DAN INOVASI TERHADAP KINERJA USAHA COFFEE SHOP DI DAERAH ISTIMEWA YOGYAKARTA. Other thesis, UPN Veteran Yogyakarta.
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Abstract
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THE INFLUENCE OF COST LEADERSHIP, DIFFERENTIATION, AND
INNOVATION STRATEGY ON COFFEE SHOP PERFORMANCE IN
SPECIAL REGION OF YOGYAKARTA
MUHAMMAD DZAKY FAIRUZ RAMADHAN
141200169
Management Study Program
Faculty of Economics and Business UPN "Veteran" Yogyakarta
dzakyfairuz2000@gmail.com
ABSTRACT
This study aims to determine the impact of competitive management
strategies and analyze the direct influence of cost leadership, differentiation, and
innovation strategy on coffee shop performance. This study focuses mainly on
coffee shop business research subjects, especially in Special Region of Yogyakarta.
The study employed quantitative method using the analysis technique of multiple
linear regression and involved a sample size of 200 research participants.
The study revealed the following results: 1) Cost leadership has a positive
direct effect on coffee shop performance in Special Region of Yogyakarta, 2)
Differentiation has a positive direct effect on coffee shop performance in Special
Region of Yogyakarta, 3) Innovation has a positive direct effect on coffee
performance in Special Region of Yogyakarta.
Keywords: Cost Leadership, Differentiation, Inovation, Coffee Shop
Performance
x
PENGARUH STRATEGI KEPEMIMPINAN BIAYA, DIFERENSIASI,
DAN INOVASI TERHADAP KINERJA USAHA COFFEE SHOP DI
DAERAH ISTIMEWA YOGYAKARTA
MUHAMMAD DZAKY FAIRUZ RAMADHAN
141200169
Program Studi Manajemen
Fakultas Ekonomi dan Bisnis UPN “Veteran” Yogyakarta
dzakyfairuz2000@gmail.com
ABSTRAK
Penelitian ini bertujuan untuk mengetahui dampak strategi manajemen
persaingan dan menganalisis pengaruh langsung strategi kepemimpinan biaya,
diferensiasi, dan inovasi terhadap kinerja usaha coffee shop. Kajian ini berfokus
terutama pada subjek penelitian usaha coffee shop, khususnya di Daerah Istimewa
Yogyakarta. Penelitian ini menggunakan metode kuantitatif dengan menggunakan
teknik analisis regresi linear berganda dan melibatkan jumlah sampel sebanyak 200
partisipan penelitian.
Penelitian mengungkapkan hasil sebagai berikut: 1) Kepemimpinan biaya
mempunyai pengaruh langsung positif terhadap kinerja usaha coffee shop di Daerah
Istimewa Yogyakarta, 2) Diferensiasi mempunyai pengaruh langsung positif
terhadap kinerja usaha coffee shop di Daerah Istimewa Yogyakarta, 3) Inovasi
mempunyai pengaruh langsung positif terhadap kinerja usaha coffee shop di Daerah
Istimewa Yogyakarta.
Kata Kunci: Kepemimpinan Biaya, Diferensiasi, Inovasi, Kinerja Usaha
Coffee Shop
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Kepemimpinan Biaya, Diferensiasi, Inovasi, Kinerja Usaha Coffee Shop |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Eko Yuli |
| Date Deposited: | 09 Sep 2024 04:24 |
| Last Modified: | 09 Sep 2024 04:24 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/41077 |
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