HISYAM, FADHLAN (2024) ANALISIS FAKTOR YANG MEMENGARUHI NIAT PENGGUNAAN APLIKASI JOGJAKITA MENGGUNAKAN MODEL UTAUT2 DAN MODEL KESUKSESAN DELONE AND MCLEAN. Other thesis, UPN Veteran Yogyakarta.
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Abstract
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ABSTRAK
JogjaKita merupakan aplikasi mobile yang pada awalnya dirancang untuk membantu
masyarakat Yogyakarta dalam mengakses berbagai informasi dan layanan publik. JogjaKita
menjadikan layanan jasa transportasi kendaraan bermotor sebagai layanan utama. JogjaKita
juga menyediakan beberapa layanan lain seperti layanan pemesanan makanan (Jogja Food),
layanan pengantaran barang (Jogja Kurir), layanan pembelian barang (Jogja Shop), layanan
pemesanan barang (Jogja Toko), dan layanan jasa transportasi roda empat mobil (Jogja Car).
Penelitian ini bertujuan untuk menganalisis faktor yang memeengaruhi niat
penggunaan aplikasi JogjaKita menggunakan model Unified Theory of Acceptance and Use
of Technology 2 (UTAUT2) dan Model Kesuksesan Delone and McLean. Variabel yang
diteliti meliputi performance expectancy, effort expectancy, social influence, facilitating
conditions, hedonic motivation, price value, dari model UTAUT2, serta system quality,
information quality dan service quality dari model Delone and McLean. Penelitian ini juga
untuk mengetahui pengaruh usia, pengalaman, dan jenis kelamin sebagai variabel moderasi
usia (age), jenis kelamin (gender), dan pengalaman (experience) terhadap hubungan antara
variabel independen dan variabel dependen.
Hasil analisis menunjukkan bahwa variabel social influence dan information quality
yang dipengaruhi variabel moderasi usia dan jenis kelamin secara signifikan memengaruhi
niat penggunaan aplikasi JogjaKita. Hasil penelitian ini memberikan dampak langsung bagi
pengembang aplikasi dan pembuat kebijakan dalam meningkatkan adopsi teknologi melalui
peningkatan kualitas informasi dan mempertimbangkan faktor pengaruh sosial serta
demografi pengguna.
Kata Kunci : JogjaKita, UTAUT2, Delone and McLean
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ABSTRACT
JogjaKita is a mobile application that was originally designed to assist the people of
Yogyakarta in accessing various information and public services. JogjaKita makes motor
vehicle transportation services the main service. JogjaKita also provides several other
services such as food ordering services (Jogja Food), goods delivery services (Jogja Kurir),
goods purchase services (Jogja Shop), goods ordering services (Jogja Toko), and four-
wheeled car transportation services (Jogja Car).
This study aims to analyze the factors that influence the intention to use the JogjaKita
application using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2)
model and the Delone and McLean Success Model. The variabels studied include
performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic
motivation, price value, from the UTAUT2 model, as well as system quality, information
quality and service quality from the Delone and McLean model. This study is also to
determine the effect of age, experience, and gender as moderating variabels of age (age),
gender (gender), and experience (experience) on the relationship between the independent
variabel and the dependent variabel.
The results of the analysis show that the variabels of social influence and information
quality which are influenced by the moderating variabels of age and gender significantly
affect the intention to use the JogjaKita application. The results of this study have a direct
impact on application developers and policy makers in increasing technology adoption
through improving information quality and considering social influence factors and user
demographics.
Keywords: JogjaKita, UTAUT2, Delone and McLean
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | JogjaKita, UTAUT2, Delone and McLean |
| Subjects: | Z Bibliography. Library Science. Information Resources > ZA Information resources |
| Divisions: | Faculty of Engineering, Science and Mathematics > School of Engineering Sciences |
| Depositing User: | Eko Yuli |
| Date Deposited: | 19 Jul 2024 01:44 |
| Last Modified: | 19 Jul 2024 01:44 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/40295 |
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