PENGARUH PERSEPSI KEMUDAHAN, MANFAAT, DAN RISIKO TERHADAP KEPUTUSAN PEMBELIAN (Survei Pada Mahasiswa Pengguna Metode Pembayaran Shopee Pay Later di Daerah Istimewa Yogyakarta)

NAFTALI, PINKAN JOVANNY ELDYAS (2024) PENGARUH PERSEPSI KEMUDAHAN, MANFAAT, DAN RISIKO TERHADAP KEPUTUSAN PEMBELIAN (Survei Pada Mahasiswa Pengguna Metode Pembayaran Shopee Pay Later di Daerah Istimewa Yogyakarta). Other thesis, UPN Veteran Yogyajarta.

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Abstract

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PENGARUH PERSEPSI KEMUDAHAN, MANFAAT, DAN RISIKO TERHADAP
KEPUTUSAN PEMBELIAN
(Survei pada Mahasiswa Pengguna Metode Pembayaran Shopee Pay Later di Daerah
Istimewa Yogyakarta)
PINKAN JOVANNY ELDYAS NAFTALI
NIM 141190045
Mahasiswa Program Studi Manajemen
Fakultas Ekonomi dan Bisnis
Universitas Pembangunan Nasional “Veteran” Yogyakarta
pinkanj@gmail.com
ABSTRAK
Penelitian ini bertujuan untuk mengetahui Pengaruh Persepsi Kemudahan, Persepsi Manfaat,
dan Persepsi Risiko terhadap Keputusan Pembelian menggunakan Metode Pembayaran
menggunakan Shopee Pay later. Populasi serta sampel pada penelitian ini sebanyak 154
responden, menggunakan data primer dengan metode purposive sampling. Kriteria responden
pada penelitian ini adalah mahasiswa yang sedang berkuliah di Yogyakarta dan yang pernah
menggunakan dan bertransaksi menggunakan Shopee Pay later. Teknik analisis data yang
digunakan adalah regresi linier berganda. Hasil penelitian menunjukan bahwa: 1) Secara
bersama sama persepsi kemudahan, persepsi manfaat, dan persepsi risiko mempunyai pengaruh
yang signifikan terhadap keputusan pembelian, 2) Persepsi kemudahan berpengaruhsignifikan
terhadap keputusan pembelian. 3) Persepsi manfaat berpengaruh signifikan terhadap keputusan
pembelian, 4) Persepsi risiko berpengaruh siginifikan terhadap keputusan pembelian.
Kata Kunci: Persepsi Kemudahan, Persepsi Manfaat, Persepsi Risiko, Keputusan Pembelian
viii
THE INFLUENCE OF PERCEIVED EASE, PERCEIVED BENEFITS, AND
PERCEIVED RISKS ON PURCHASE DECISIONS
(Survey on Students Using Shopee Pay Later Payment Method in the Special
Region of Yogyakarta)
PINKAN JOVANNY ELDYAS NAFTALI
NIM 141190045
Management Study Program Student
Faculty of Economics and Business
Universitas Pembangunan Nasional "Veteran" Yogyakarta
pinkanj@gmail.com
ABSTRACT
This study aims to determine the influence of perceived ease, perceived benefits, and perceived
risks on purchase decisions using the Shopee Pay Later payment method. The population and
sample in this study consisted of 154 respondents, using primary data with the purposive
sampling method. The criteria for respondents in this study are students who are currently
studying in Yogyakarta and have used and made transactions using Shopee Pay Later. The data
analysis technique used is multiple linear regression. The results of the study show that: 1)
Collectively, perceived ease, perceived benefits, and perceived risks have a significant
influence on purchase decisions. 2) Perceived ease has a significant influence on purchase
decisions. 3) Perceived benefits have a significant influence on purchase decisions.
4) Perceived risks have a significant influence on purchase decisions.
Keywords: Perceived Ease, Perceived Benefits, Perceived Risks, Purchase Decisions

Item Type: Thesis (Other)
Uncontrolled Keywords: Perceived Ease, Perceived Benefits, Perceived Risks, Purchase Decisions
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Eko Yuli
Date Deposited: 02 Feb 2024 03:18
Last Modified: 02 Feb 2024 03:18
URI: http://eprints.upnyk.ac.id/id/eprint/38825

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