PENGARUH KUALITAS PRODUK, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (Survei pada Pelanggan Xi Bo Ba di Kota Magelang)

Alzulvikar, Muhammad Rizki (2023) PENGARUH KUALITAS PRODUK, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (Survei pada Pelanggan Xi Bo Ba di Kota Magelang). Other thesis, UPN "Veteran" Yogyajarta.

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Abstract

PENGARUH KUALITAS PRODUK, HARGA, DAN KUALITAS PELAYANAN
TERHADAP KEPUASAN PELANGGAN
(Survei pada Pelanggan Xi Bo Ba di Kota Magelang)
Muhammad Rizki Alzulvikar
NIM. 141180288
zulvikar180@gmail.com
Mahasiswa Program Studi Manajemen
Fakultas Ekonomi dan Bisnis UPN “Veteran” Yogyakarta
ABSTRAKSI
The spread of customers to other brands on food and beverages industry in Magelang city
resulted in a decrease in Xi Bo Ba's income so that his financial performance could decline or
even experience financial difficulties due to not being able to maintain or increase market share
in the food and beverage industry. X Xi Bo Ba must adjust and evaluate its business strategy
from various aspects so as to enable customers to make purchases in a sustainable manner. One
of the causes of the decline in Xi Bo Ba's customers is the result of customer dissatisfaction.
This research examine the influence of Product Quality, Price, and Service Quality on Xi Bo
Ba Outlet in Magelang City. This research is a quantitative research using survey methods, the
sampling method used in this research is purposive sampling, and the sample is 120 responden.
The research variable data was processed using the Software Statistical Product and Service
Solution (SPSS) version 24. The analytical methods used included validity and reliability test,
descriptive statistical analysis, multiple linear regression analysis, and hypothesis testing.
Product Quality, Price, and Service Quality have a simultaneous (together) effect on Customer
Satisfaction at Xi Bo Ba in Mage-lang City, Product quality has a partial effect on customer
satisfaction at Xi Bo Ba in Magelang City, Price has a partial effect on customer satisfaction at
Xi Bo Ba in Magelang City, Service quality has a partial effect on customer satisfaction at Xi
Bo Ba in Magelang City.
Keyword: Product Quality; Price; Service Quality; Customer Satisfaction, Restaurant

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Product Quality; Price; Service Quality; Customer Satisfaction, Restaurant
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Eko Yuli
Date Deposited:	07 Jun 2023 01:46
Last Modified:	07 Jun 2023 01:47
URI:	http://eprints.upnyk.ac.id/id/eprint/35817

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