The Implementation Of Public Diplomacy Through Paradiplomatic Activities For An Effective Place Branding

CAHYANINGTYAS, June and Issundari, Sri and saepudin, asep (2016) The Implementation Of Public Diplomacy Through Paradiplomatic Activities For An Effective Place Branding. The Faculty of Social and Political Science Universitas Airlangga., surabaya. (Unpublished)

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Abstract

In the literature of International Relations, concepts of public
diplomacy and place branding are deemed to be corresponding
to each other. The notion of public diplomacy, which evolves from
state-led policy intervention in legalizing state’s action abroad
to the involvement of private initiatives in promoting resources
of a nation’s soft power, depicts the enlarging concept of pow�er and role of actors in International Relations. The notion of
place branding, on the other hand, is rather alien for the study of
International Relations. Both, however, asserts the importance of
building positive and favorable image in order to achieve partic�ular objectives. In spite of this, lack of empirical research on how
they mutually reinforce between one another results in the void of
reference in its possible implementation. Stemming from a qual�itative, case-based research on place branding in Yogyakarta,
the paper proposes the importance of inserting public diploma�cy agenda in the implementation of place branding through the
activity of paradiplomacy

Item Type:	Other
Subjects:	J Political Science > JZ International relations
Divisions:	Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User:	SIP, M.Si ASEP SAEPUDIN
Date Deposited:	15 May 2023 01:27
Last Modified:	15 May 2023 01:28
URI:	http://eprints.upnyk.ac.id/id/eprint/35288

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