The lmplernentation Of Public Diplomacy Through Paradiplomatic Activities For An Effective Place Branding

CAHYANINGTYAS, June and Issundari, Sri and Saepudin, Asep (2016) The lmplernentation Of Public Diplomacy Through Paradiplomatic Activities For An Effective Place Branding. In: ICoCSPA 2016 lnternational Conference on Ceinternporary Social and Political Affair 2016, 2016, Surabaya.

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Abstract

In the literature of International Relations, concepts of public diplomacy and place branding are deemed to be caresponding to each other The notion of public diplomacy, which evolves from state-led policy intervention legalizing state's action abroad to the involvement of private initiatives in promoting resources of a nation's soft power, depicts the enlarging concept of power and role of actors in international Relations. The notion of place branding, on the other hand, is rather alien for study of
international Relations. Both, however asserts the importance of building positive and favorable image in order to achieve particular objectives. In spite of this, lack of empirical research on how they mutually reinforce between one another results in the vaid of reference in its possible implementation. Stemming from a qualitative, case-based research on place branding in Yogyakarta, the paper proposes the importance of inserting public diplomacy agenda in the implementation of place branding through the activity of para diplomacy

Item Type:	Conference or Workshop Item (Paper)
Subjects:	J Political Science > JZ International relations
Divisions:	Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User:	SIP, M.Si ASEP SAEPUDIN
Date Deposited:	08 May 2023 05:00
Last Modified:	08 May 2023 05:03
URI:	http://eprints.upnyk.ac.id/id/eprint/35046

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