PENGARUH PRICE, TRANSACTION SECURITY, ONLINE CONSUMER REVIEW, DAN VIRAL MARKETING TERHADAP PURCHASE DECISION DI E-COMMERCE SHOPEE (Survei pada Mahasiswa Berdomisili di Sleman)

SHOLICHIN, AULIA SAFIRA (2021) PENGARUH PRICE, TRANSACTION SECURITY, ONLINE CONSUMER REVIEW, DAN VIRAL MARKETING TERHADAP PURCHASE DECISION DI E-COMMERCE SHOPEE (Survei pada Mahasiswa Berdomisili di Sleman). Diploma thesis, UPN "VETERAN" YOGYAKARTA.

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Abstract

vii ABSTRAK PENGARUH PRICE, TRANSACTION SECURITY, ONLINE CONSUMER REVIEW, DAN VIRAL MARKETING TERHADAP PURCHASE DECISION DI E-COMMERCE SHOPEE (Survei pada Mahasiswa Berdomisili di Sleman) AULIA SAFIRA SHOLICHIN NIM. 141170093 Mahasiswa Program Studi Manajemen Fakultas Ekonomi dan Bisnis UPN “Veteran” Yogyakarta auliaxsafira@gmail.com ABSTRAK Penelitian ini bertujuan untuk mengetahui adanya pengaruh price, transaction security, online consumer review, dan viral marketing terhadap purchase decision di e-commerce shopee (survei pada mahasiswa berdomisili di sleman). Teknik sampling yang digunakan pada penelitian ini yaitu accidental sampling dimana teknik penentuan sampel ini bedasarkan pada kebetulan bertemu, dengan syarat telah melakukan pembelian di e-commerce Shopee sejumlah 100 responden. teknik analisis yang digunakan adalah analisis regresi linier berganda, uji determinasi (

Item Type: Thesis (Diploma)
Uncontrolled Keywords: price, transaction security, online consumer review, viral marketing, purchase decision
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Eny Suparny
Date Deposited: 11 Mar 2022 05:20
Last Modified: 11 Mar 2022 05:20
URI: http://eprints.upnyk.ac.id/id/eprint/28803

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