Sugandini, Dyah (2020) PENILAIAN REVIEWER 2 WORD OF MOUTH SEBAGAI KONSEKUENSI KEPUASAN PELANGGAN. Jurnal Manajemen dan Pemasaran Jasa. (Unpublished)
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Abstract
The objective of this study is to investigate the impact of price and service quality on customer satisfaction to increase words of mouth. Data were collected by distributes questionnaires to 110 patient of Bhayangkara Polda DIY Hospital. Then, data was analyzed using structural equation modeling. The result showed that service quality, price and image have positive effect on patient satisfaction and patient satisfaction has a positive effect on words of mouth. The results also shows that image have the highest effect in creating the satisfaction. Therefore, the models of words of mouth have acceptable.
| Item Type: | Other |
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Dr.SE.MSi Dyah Sugandini |
| Date Deposited: | 22 Jul 2020 09:00 |
| Last Modified: | 22 Jul 2020 09:01 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/22997 |
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