YANI, RINA FITRI (2019) PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI ULANG KONSUMEN PADA PRODUK SARIAYU MARTHA TILAAR DI SWALAYAN MIROTA KAMPUS YOGYAKARTA. Other thesis, Universitas Pembangunan Nasional Veteran Yogyakarta.
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Abstract
This research was conducted at Sariayu Martha Tilaar's customers and customers in Mirota Supermarket Yogyakarta and data collection was conducted in 2019. The purpose of this study was to determine and analyze the effect of product quality and prices on consumers' repurchasing interest. Analysis tool using SPSS. The results of multiple linear regression analysis show results, namely: 1) Product quality and price together have a significant positive effect on repurchase interest. 2) Product quality and prices partially have a significant positive significant effect on repurchase interest.
Keywords: product quality, price, and repurchase interest.
ABSTRAKSI
Penelitian ini dilakukan pada pengunjungan dan konsumen Sariayu Martha Tilaar di Swalayan Mirota Kampus Yogyakarta dan pengambilan data dilakukan pada tahun 2019. Tujuan penelitian ini untuk mengetahui dan menganalisis pengaruh kualitas produk dan harga terhadap minat beli ulang konsumen. Alat analisis menggunakan SPSS. Hasil analisis regresi linier berganda menunjukkan hasil, yaitu: 1) Kualitas produk dan harga secara simultan/bersama-sama berpengaruh positif signifikan terhadap minat beli ulang. 2) Kualitas Produk dan harga secara parsial berpengaruh positif signifikan signifikan terhadap minat beli ulang.Kata kunci: kualitas produk, harga, dan minat beli ulang.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Eko Yuli |
| Date Deposited: | 04 Sep 2019 06:25 |
| Last Modified: | 08 May 2023 06:32 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/20924 |
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