PENGARUH INTENSITAS MENGAKSES APLIKASI “LYSN” BUBBLE TERHADAP SIKAP CELEBRITY WORSHIP PADA PENGGUNA APLIKASI “LYSN” BUBBLE (Survey Terhadap Penggemar Boyband NCT (NCTZens) melalui pengikut akun media sosial @NCTZENBASE)

Ramadhani, Dini Arie (2023) PENGARUH INTENSITAS MENGAKSES APLIKASI “LYSN” BUBBLE TERHADAP SIKAP CELEBRITY WORSHIP PADA PENGGUNA APLIKASI “LYSN” BUBBLE (Survey Terhadap Penggemar Boyband NCT (NCTZens) melalui pengikut akun media sosial @NCTZENBASE). Other thesis, UPN "Veteran" Yogyajarta.

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Abstract

ABSTRAK
Fenomena korean wave semakin meluas di dunia, termasuk Indonesia. Intensitas
penggunaan media sosial oleh idol K-pop terbilang signifikan karena saat ini media
sosial menjadi sarana antara penggemar dengan idolanya dalam berinteraksi atau
berkomunikasi. Adanya pandemi covid19 pada tahun 2020 menyebabkan semua
aktivitas dihentikan termasuk aktivitas idol Kpop bertemu penggemarnya. Hadirnya
aplikasi Lysn Bubble memudahkan penggemar untuk berinteraksi dengan idolanya
saat terhalang pandemi covid19. Tujuan dari penelitian ini adalah untuk mengetahui
apakah ada pengaruh dari intensitas mengakses aplikasi Lysn Bubble terhadap
sikap celebrity worship pengguna. Penelitian ini menggunakan teori uses and
gratification. Metode penelitian yang digunakan adalah kuantitatif dengan metode
purposive sampling. Sampel penelitian ini sebanyak 100 responden merupakan
pengikut akun media sosial @NCTZENBASE. Hasil penelitian menunjukkan
bahwa intensitas mengakses aplikasi Lysn Bubble berpengaruh sebesar 17,2%
terhadap sikap celebrity worship pengguna. Hubungan variabel bersifat positif
dengan nilai koefisien korelasi sebesar 0,415 dan nilai signifikansi 0,000 (<0,05).
Hasil uji regresi linear sederhana dengan persamaan Y = 11,025 + 0,566 X, yang
menyatakan bahwa setiap penambahan 1 nilai variabel X (intensitas mengakses
aplikasi Lysn Bubble), maka nilai partisipasi akan bertambah terhadap sikap
celebrity worship.
Kata Kunci : Intensitas, Sikap Celebrity Worship, Uses and Gratification, Lysn
Bubble
ABSTRACT
The korean wave phenomenon is increasingly widespread in the world, including
Indonesia. The intensity of social media use by K-pop idols is significant because
currently social media is a means between fans and their idols to interact or
communicate. The existence of the covid19 pandemic in 2020 caused all activities
to be stopped including the activities of Kpop idols meeting their fans. The presence
of the Lysn Bubble application makes it easier for fans to interact with their idols
when hindered by the covid19 pandemic. The purpose of this study is to determine
whether there is an effect of the intensity of accessing the Lysn Bubble application
on users' celebrity worship attitudes. This research uses the theory of uses and
gratification. The research method used is quantitative with purposive sampling
method. The sample of this study were 100 respondents who were followers of the
@NCTZENBASE social media account. The results showed that the intensity of
accessing the Lysn Bubble application had an effect of 17.2% on the user's celebrity
worship attitude. The variable relationship is positive with a correlation coefficient
of 0.415 and a significance value of 0.000 (<0.05). The results of the simple linear
regression test with the equation Y = 11.025 + 0.566 X, which states that every
additional 1 value of variable X (intensity of accessing the Lysn Bubble
application), the participation value will increase towards the celebrity worship
attitude.
Key Words: Intensity, the attitude of celebrity worship, uses and gratification
theory, lysn bubble apps

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Intensity, the attitude of celebrity worship, uses and gratification theory, lysn bubble apps
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User:	Eko Yuli
Date Deposited:	14 Aug 2023 04:00
Last Modified:	14 Aug 2023 04:00
URI:	http://eprints.upnyk.ac.id/id/eprint/36865

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