Kasatriyanto, Bambang (2023) AUDIT KOMUNIKASI TENTANG SOSIALISASI REORGANISASI MUSEUM DAN CAGAR BUDAYA UNIT WARISAN DUNIA BOROBUDUR. Masters thesis, UPN "Veteran" Yogyajarta.
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Abstract
xiii
Audit Komunikasi tentang Sosialisasi Reorganisasi
Museum dan Cagar Budaya Unit Warisan Dunia Borobudur
Abstrak
Perubahan organisasi yang terjadi pada Museum dan Cagar Budaya Unit Warisan
Dunia, menimbulkan kecemasan dan ketidakpastian para pegawai terutama pada
masa transisi perubahan organisasi. Salah satu penyebab kecemasan dan
ketidakpastian menyebabkan kegagalan komunikasi. Penelitian ini bertujuan untuk
mengaudit proses sosialisasi perubahan organisasi di Museum dan Cagar Budaya
Unit Warisan Dunia Borobudur beserta hambatan yang terjadi pada proses sosialisasi
sekaligus memberikan rekomendasi. Jenis penelitian adalah penelitian evaluatif
dengan menggunakan metode kombinasi atau mixed method. Teknik pengumpulan
data menggunakan pengamatan langsung, wawancara, dokumentasi, dan kuesioner.
Hasil penelitian menunjukkan proses komunikasi dalam sosialisasi reorganisasi telah
berjalan dengan baik dimana efektivitas sosialisasi berada pada prosentase 77,75 %
dari kriteria yang ditetapkan. Kredibilitas komunikator memiliki kelemahan pada
parameter dinamis dan karisma. Pesan sosialisasi memiliki kelemahan pada keutuhan,
relevansi, kejelasan, dan kepekaan serta belum bisa memenuhi kebutuhan pegawai
mengenai perkembangan informasi perubahan organisasi. Efek sosialisasi para
pegawai merasa kecewa terhadap perubahan organisasi tetapi tetap menerima
perubahan organisasi. Hambatan komunikasi adalah kecemasan dan ketidakpastian
karena keterbatasan informasi dan belum mampu memenuhi kebutuhan pegawai.
Hambatan lain adalah perbedaan persepsi dan prasangka negatif. Rekomendasi
peneliti adalah pembentukan tim transisi perubahan organisasi yang didalamnya
terdapat anggota-anggota unit organisasi yang mengetahui permasalahan di unit
masing-masing, memaksimalkan fungsi jaringan organisasi agar informasi perubahan
cepat terdistribusi dan meminimalkan perbedaan persepsi, dan peningkatan
kompetensi bagi pimpinan organisasi terutama mengenai manajemen konflik.
Kata Kunci : Audit Komunikasi, Perubahan Organisasi, Museum dan Cagar
Budaya
xiv
Communication Audit on the Socialization of Reorganization
Borobudur World Heritage Unit Museum and Cultural Heritage
Abstract
Organizational changes that occur in the Museum and Cultural Heritage Unit of the
World Heritage Centre cause anxiety and uncertainty for employees, especially during
the transitional period of organizational change. One of the causes of anxiety and
uncertainty is communication failure. This study aims to audit the socialization process
of organizational change at the Borobudur World Heritage Museum and Cultural
Heritage Unit, identify the obstacles that occur in the socialization process, and provide
recommendations.his type of research is evaluative research using a combination
method or mixed method. Data collection techniques include direct observation,
interviews, documentation, and questionnaires. The results showed that the
communication process in reorganization socialization has been going well, with the
effectiveness of socialization at a percentage of 77.75% of the established criteria. The
credibility of the communicator has weaknesses in the dynamic and charisma
parameters. Socialization messages have weaknesses in integrity, relevance, clarity,
and sensitivity and have not been able to meet the needs of employees regarding the
development of organizational change information. The effect of socialization is that
employees feel disillusioned with organizational change but still accept it.
Communication barriers include anxiety and uncertainty due to limited information and
not being able to meet employee needs. Another obstacle is the difference in perception
and negative prejudice. The researcher's recommendation is the formation of an
organizational change transition team in which there are members of organizational
units who know the problems in their respective units, maximizing the function of
organizational networks so that change information is quickly distributed and
minimizes differences in perceptions, and increasing competence for organizational
leaders, especially regarding conflict management.
Keywords: Communication Audit, Organizational Change, museums, and
Cultural Heritage
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | Communication Audit, Organizational Change, museums, and Cultural Heritage |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Eko Yuli |
| Date Deposited: | 01 Aug 2023 07:39 |
| Last Modified: | 01 Aug 2023 07:39 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/36721 |
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