ANALISIS STRATEGI HUMAS POLDA D.I. YOGYAKARTA DALAM MENANGANI ISU DAN KRISIS KLITIH DI YOGYAKARTA (Studi Kasus Pada Pemberitaan Di Media Online Klitih di Yogyakarta)

NAUFAL, ANANDA (2023) ANALISIS STRATEGI HUMAS POLDA D.I. YOGYAKARTA DALAM MENANGANI ISU DAN KRISIS KLITIH DI YOGYAKARTA (Studi Kasus Pada Pemberitaan Di Media Online Klitih di Yogyakarta). Other thesis, UPN "Veteran" Yogyajarta.

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Abstract

ABSTRAK
Klitih merupakan sebuah aktivitas mengisi waktu luang dengan keluar rumah baik di
malam ataupun siang hari tanpa tujuan atau dalam bahasa Indonesia disebut keluyuran. Seiring
berjalannya waktu istilah “klitih” mengalami perubahan mengarah ke kegiatan berujung tindak
pidana. Sebagian besar kegiatan klitih ini bertujuan untuk melukai korbannya sampai
menghilangkan nyawa seseorang dengan benda tajam. Hal tersebut menjadikan kota pelajar ini
sedikit ternodai dengan fenomena klitih. Polda D.I Yogyakarta sebagai penanggung jawab dan
penegak hukum memiliki tugas menanggulangi isu-isu atau kejadian yang beredar di masyarakat.
Penelitian ini menggunakan kerangka pemikiran & konsep strategi humas, proses perencanaan pr
dan media online. Penelitian ini bertujuan untuk mengetahui strategi komunikasi, seberapa jauh
isi pesan dan kelemahan dalam strategi yang telah dilakukan Humas Polda D.I Yogyakarta.
Penelitian ini menjalankan metode kualitatif deskriptif. Dari hasil penelitian ditemukan upaya
yang dilakukan Polda D.I Yogyakarta menangani kejahatan jalanan adalah pre-emtif (himbauan)
berupa sosialisasi melalui media sosial dan terjun di masyarakat dengan bantuan Satker lain,
preventif (pencegahan) yaitu berpatroli dan represif (penegakan hukum). Humas Polda DIY
menggunakan strategi Humas pendekatan persuasif dan edukatif, proses perencanaan pr manajerial
menurut Cutlip, Humas Polda D.I Yogyakarta menggunakan model komunikasi dua arah menurut
Grunig dan Hunt. Masyarakat menilai Polda D.I Yogyakarta masih memiliki kelemahan dalam
upaya pre-emtif dan preventif.
Kata Kunci: Humas, Strategi Humas, Media Online, Klitih.
ABSTRACT
Klitih is an activity to fill your free time by leaving the house either at night or during the
day without a purpose or in Indonesian it is called wandering. Over time, the term "klitih" has
changed leading to activities that lead to criminal acts. Most of these klitih activities aim to injure
the victim to the point of killing someone with a sharp object. This makes this student city a little
tarnished by the phenomenon of klitih. Polda D.I Yogyakarta as the person in charge and law
enforcer has the task of tackling issues or events circulating in the community. This study uses the
framework & concept of public relations strategy, PR planning process and online media. This
study aims to determine the communication strategy, how far the content of the message and the
weaknesses in the strategy that has been carried out by the Public Relations of Polda D.I
Yogyakarta. This research uses a descriptive qualitative method. From the results of the research
it was found that the efforts made by Polda D.I Yogyakarta to deal with street crime were pre-
emptive (appeals) in the form of socialization through social media and engaging in the community
with the help of other work units, preventive (prevention) namely patrolling and repressive (law
enforcement). The Public Relations of Polda DIY uses a PR strategy with a persuasive and
educative approach, the pr-managerial planning process according to Cutlip, the Public Relations
of Polda D.I Yogyakarta uses a two-way communication model according to Grunig and Hunt.
The community considers that Polda D.I Yogyakarta still has weaknesses in pre-emptive and
preventive efforts.
Keywords: Public Relations, Public Relations Strategy, Online Media, Klitih.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Public Relations, Public Relations Strategy, Online Media, Klitih.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User:	Eko Yuli
Date Deposited:	27 Jul 2023 07:01
Last Modified:	27 Jul 2023 07:01
URI:	http://eprints.upnyk.ac.id/id/eprint/36610

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