NAFIS, MUHAMMAD (2020) PENGARUH SELF IMAGE CONGRUITY, RETAIL SERVICE QUALITY, DAN CUSTOMER PERCEIVED SERVICE QUALITY TERHADAP LOYALITAS PELANGGAN GERAI RETAIL NIKE DI YOGYAKARTA. Other thesis, UNIVERSITAS PEMBANGUNAN NASIONAL “VETERAN” YOGYAKARTA.
|
Text
COVER.pdf Download (1MB) | Preview |
|
|
Text
ABSTRAK.pdf Download (1MB) | Preview |
|
|
Text
PENGESAHAN.pdf Download (2MB) | Preview |
|
|
Text
DAFTAR ISI.pdf Download (1MB) | Preview |
Abstract
Penelitian ini bertujuan untuk mengetahui: self image congruity, retail service quality, dan customer perceived service quality berpengaruh secara bersama-sama dan secara parsial terhadap loyalitas pelanggan. Pendekatan penelitian ini adalah pendekatan kuantitatif. Populasi yang digunakan adalah 100 konsumen sepatu Nike. Data dikumpulkan dari hasil penelitian yang telah diuji validitas dan reliabilitasnya. Analisis data menggunakan regresi berganda. Hasil penelitian membuktikan bahwa self image congruity, retail service quality, dan customer perceived service quality berpengaruh secara bersama-sama terhadap loyalitas pelanggan gerai retail Nike di Yogyakarta. self image congruity berpengaruh secara parsial terhadap loyalitas pelanggan gerai retail Nike di Yogyakarta, retail service quality berpengaruh secara parsial terhadap loyalitas pelanggan gerai retail Nike di Yogyakarta, dan customer perceived service quality berpengaruh secara parsial terhadap loyalitas pelanggan gerai retail Nike di Yogyakarta.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | elf image congruity, retail service quality, customer perceived service quality, loyalitas pelanggan |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Nurul Alifah Rahmawati |
| Date Deposited: | 19 Jan 2021 04:10 |
| Last Modified: | 19 Jan 2021 04:10 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/24343 |
Actions (login required)
 |
View Item |