NAFIS, MUHAMMAD (2020) PENGARUH SELF IMAGE CONGRUITY, RETAIL SERVICE QUALITY, DAN CUSTOMER PERCEIVED SERVICE QUALITY TERHADAP LOYALITAS PELANGGAN GERAI RETAIL NIKE DI YOGYAKARTA. Other thesis, UNIVERSITAS PEMBANGUNAN NASIONAL “VETERAN” YOGYAKARTA.
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Abstract
Penelitian ini bertujuan untuk mengetahui: self image congruity, retail service
quality, dan customer perceived service quality berpengaruh secara bersama-sama
dan secara parsial terhadap loyalitas pelanggan. Pendekatan penelitian ini adalah
pendekatan kuantitatif. Populasi yang digunakan adalah 100 konsumen sepatu Nike.
Data dikumpulkan dari hasil penelitian yang telah diuji validitas dan reliabilitasnya.
Analisis data menggunakan regresi berganda. Hasil penelitian membuktikan bahwa
self image congruity, retail service quality, dan customer perceived service quality
berpengaruh secara bersama-sama terhadap loyalitas pelanggan gerai retail Nike di
Yogyakarta. self image congruity berpengaruh secara parsial terhadap loyalitas
pelanggan gerai retail Nike di Yogyakarta, retail service quality berpengaruh secara
parsial terhadap loyalitas pelanggan gerai retail Nike di Yogyakarta, dan customer
perceived service quality berpengaruh secara parsial terhadap loyalitas pelanggan
gerai retail Nike di Yogyakarta.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | elf image congruity, retail service quality, customer perceived service quality, loyalitas pelanggan |
| Subjek: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | x. Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Nurul Alifah Rahmawati |
| Date Deposited: | 19 Jan 2021 04:10 |
| Last Modified: | 19 Jan 2021 04:10 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/24343 |
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