PENGARUH KUALITAS PRODUK, HARGA DAN LOKASI TERHADAP KEPUASAN KONSUMEN (Pada Konsumen Minuman Buah Carica di Toko Pusat Carica Kidul Alun-Alun, Kecamatan Banjarnegara, Kabupaten Banjarnegara)

Satya Negara, Jaga (2018) PENGARUH KUALITAS PRODUK, HARGA DAN LOKASI TERHADAP KEPUASAN KONSUMEN (Pada Konsumen Minuman Buah Carica di Toko Pusat Carica Kidul Alun-Alun, Kecamatan Banjarnegara, Kabupaten Banjarnegara). Other thesis, UPN "Veteran" Yogyakarta.

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Abstract

JAGA SATYA NEGARA.This study aims to analysis the influence of product quality, price, and location on consumer satisfaction on customer of carica fruits drink at Carica Centre Shop in Banjarnegara southern square. The research method used in this research is purposive method. Implementation methods using survey methods, The method of determining the location of the study by purposive method and for sample using accidental sampling technique as sampling method. Kind of data in this research is primary data where obtained from customer of Carica Centre Shop in Banjarnegara southern square. Data collection techniques use quesionaire, observation, interviews. To analyze the level of influence of product quality, price, and location on consumer satisfaction use multiple regression analysis. Based on the results of data analysis, there is influence as individual and simultant ways of product quality, price, and location on consumer satisfaction Carica Centre Shop in Banjarnegara southern square. All variables have positive and significant influence on consumer satisfaction Carica Centre Shop in Banjarnegara southern square. Keyword : product quality, price, location, consumer satisfaction Penelitian ini bertujuan menganalisis pengaruh kualitas produk, harga, dan lokasi terhadap kepuasan konsumen pada pelanggan minuman buah carica di toko Pusat Carica Kidul Alun-alun, Banjarnegara. Metode dasar penelitian yang digunakan adalah deskriptif, metode pelaksanaan penelitian ini menggunakan survey. Metode penentuan lokasi menggunakan purposive. Teknik pengambilan sampel dengan metode accidental sampling, sebanyak 50 responden. Macam data yang digunakan adalah data primer dan data sekunder. Dalam penelitian ini digunakan teknik analisis regresi linier berganda. Hasil penelitian menunjukan kualitas produk, harga, dan lokasi berpengaruh terhadap kepuasan konsumen. Kata Kunci: Kualitas Produk, Harga, Lokasi, dan Kepuasan Konsumen.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Medicine, Health and Life Sciences > School of Biological Sciences
Depositing User: Eko Yuli
Date Deposited: 01 Oct 2018 01:43
Last Modified: 01 Oct 2018 01:43
URI: http://eprints.upnyk.ac.id/id/eprint/16659

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