Items where Author is "MURDIANTI, HESTI"
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Thesis
MURDIANTI, HESTI (2024) PENGARUH SALES PROMOTION, SHOPPING LIFESTYLE, DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSE BUYING PADA E-COMMERCE LAZADA (Survei Pada Mahasiswa Universitas Pembangunan Nasional “Veteran” Yogyakarta). Other thesis, UPN Veteran Yogyakarta.