Saputri, Niza Masis Darma (2013) ANALISIS KELAYAKAN INVESTASI PENDIRIAN OUTLET RUMAH MAKAN ANGKRING JENTIK. Other thesis, UPN "VETERAN" YOGYAKARTA.
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Abstract
Development of culinary business in Yogyakarta, improving competitiveness the
increasingly high also between businessmen kuliner. Business development are carried between
another conducting repairs a feeding place for existing and establish a new branch. The Rumah
Makan Angkring Jentik businessman planning to develop their business with erect branches in the
form of an outlet. The outlet is expected to be a ble to increase profit and can compete with other
culinary businesses. Because it is necessary to do the analysis of the level of worthiness to
establish the outlet of the problem.
A feasibility study is a very important aspect in terms of establishment or the development
of a business. A feasibility study is a is a study learn about whether or not worthy of a business
established or developed. In this research, will kinds of analysese investment outlet Angkring
Jentik to investigate worthy or not worthy of desiring was established. Analysis conducted include
analysis aspects of the market, the technical aspects, the aspect of management, the aspect of
financial and environmental aspects.
Evaluation of results obtained that investing the business development of the
establishment of an outlet Angkring Jentik worthy seen on the aspect of the market was still there
are business opportunity with increasing demand, on the technical aspects, a location setrategis
selected at Pakualaman Yogyakarta, in the field and equipment that support the establishment of
an outlet. On the management of labor prepared beforehand be able to support the establishment
of an outlet; in the aspect of financial with criteria of judgment investment obtained for the value
of the net present value positive Rp.48.695.277, internal rate of return & gt; 12 % of 63 %,
payback period: 1 year 11 month, and profitability index > 1 is 5 %. Analysis of sensitivity to a
decrease of revenue of about 20 %, 40 %, 50 % not sensitive, while the increase in operational
cost 5 % not sensitive, 10 % sensitive. On analysis of the environmental aspects outlet Angkring
Jentik giving priority to keeping clean place, with cleanliness so that overall outlet Angkring
Jentik is considered feasible to established.
Keywords: feasibility business, investment criteria, sensitivity analysis.
Berkembangnya usaha kuliner di Yogyakarta, meningkatkan daya saing yang semakin
tinggi pula antara pengusaha kuliner. Pengembangan usaha yang dilakukan antara lain
melakukan perbaikan tempat makan yang sudah ada maupun mendirikan cabang baru. Pengusaha
Rumah makan Angkring Jentik berencana untuk mengembangkan usahanya dengan mendirikan
cabang berupa outlet. Outlet ini diharapkan bisa menambah profit dan dapat bersaing dengan
usaha kuliner lainnya. Oleh karena itu perlu dilakukannya analisis tingkat kelayakan untuk
mendirikan outlet tersebut.
Studi kelayakan merupakan aspek yang sangat penting dalam hal pendirian atau
pengembangan suatu usaha. Studi kelayakan adalah suatu studi yang mempelajari tentang layak
atau tidaknya suatu usaha dapat didirikan atau dikembangkan. Dalam penelitian ini, akan
dilakukan analisis investasi outlet Angkring Jentik guna mengetahui layak atau tidak layak usaha
ini didirikan. Analisis yang dilakukan meliputi analisa aspek pasar, aspek teknis, aspek
manajemen, aspek finansial, dan aspek lingkungan.
Dari hasil evaluasi diperoleh bahwa investasi pengembangan usaha pendirian outlet
Angkring Jentik layak dilihat pada aspek pasar masih terdapat peluang usaha dengan
meningkatnya permintaan, pada aspek teknis, lokasi yang setrategis yang dipilih di daerah
Lapangan Pakualaman Yogyakarta, dan peralatan yang menunjang pendirian outlet. Pada aspek
manajemen tenaga kerja yang dibina terlebih dahulu dapat menunjang pendiria n outlet, pada
aspek finansial dengan kriteria penilaian investasi diperoleh untuk nilai Net Present Value positif
Rp48.695.277, Internal Rate Of Return>12% yaitu 63%, Payback Period yaitu 1 tahun 11 bulan,
dan profitabilitas index yaitu >1 yaitu 5%. Analisis sensitivitas terhadap penurunan pendapatan
sebesar 20%, 40%, 50%tidak sensitif, sedangkan kenaikan biaya operasional 5% tidak sensitif,
10% sensitif . Pada analisa aspek lingkungan outlet Angkring Jentik mengutamakan kebersihan
dengan menjaga kebersihan tempatnya, sehingga secara keseluruhan outlet Angkring Jentik
dinilai layak untuk didirikan.
Kata kunci : kelayakan usaha, kriteria penilaian investasi, analisis sensitifitas.
| Item Type: | Thesis (Other) |
|---|---|
| Subjek: | T Technology > TS Manufactures |
| Divisions: | x. Faculty of Engineering, Science and Mathematics > School of Chemistry |
| Depositing User: | Darsini Darsini |
| Date Deposited: | 23 Nov 2016 08:03 |
| Last Modified: | 23 Nov 2016 08:03 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/9277 |
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