PAMBUDI, PANGGAH (2016) ANALISIS PERAN PUBLIC RELATIONS PT INDUSTRI JAMU DAN FARMASI SIDO MUNCUL PASCA PERUSAHAAN GO PUBLIC. Other thesis, UPN "Veteran" Yogyakarta.
|
Text
ABSTRAK.pdf Download (7kB) | Preview |
|
|
Text
ABSTRACT.pdf Download (8kB) | Preview |
Abstract
ABSTRAK Sido Muncul resmi menjadi perusahaan dengan status go public pada tahun 2013. Tujuan penelitian ini untuk menganalisis peran Public Relations pasca perusahaan go public. Teori yang digunakan adalah Teori Sistem dan Peran Boundary Spanning. Teori ini menjelaskan bagaimana peran Public Relations seharusnya didalam sebuah organisasi atau perusahaan. Jenis penelitian ini adalah kualitatif dengan analisis deskriptif. Teknik pengumpulan data dilakukan dengan cara wawancara kepada narasumber, dan pengamatan langsung di lapangan. Hasil penelitian menunjukkan bahwa peran Public Relations Sido Muncul pasca go public tidak mengalami perubahan. Public Relations Sido Muncul tetap fokus sebagai Corporate image maker. Hal ini dilakukan dengan cara menambah intensitas berbagai kegiatan yang dapat membentuk citra baik perusahaan di masyarakat. Public Relations berhasil memperkuat citra baik perusahaan pasca go public. Pasca Sido Muncul go public mempunyai investor sebagai bagian dari pemilik saham. Komunikasi perusahaan dengan investor dibangun oleh Investor Relations. Manajemen Sido Muncul tidak memberikan kesempatan bagi Public Relations dengan para investor, bahkan Public Relations juga tidak berhubungan dengan Investor Relations. Kata Kunci: Peran Public Relations, Investor Relations, Image Maker, Sido Muncul, Teori Sistem dan Peran Boundary Spanning, Go Public. ABSTRACT Sido Muncul has officially become a company with go public status in 2013. The objective of this research is to analyze the role of Public Relations after the company goes public. The theory utilized is System and Boundary Spanning Role Theory. It explains how the role of Public Relations should be in the organization or company is. This is qualitative research with descriptive analysis. The data collection technique is conducted through interview on resource and direct field observation. The result of the research indicates that the role of Sido Muncul Public Relations after go public does not experience changes. Sido Muncul Public Relations keeps focusing as corporate image marker. It is carried out by adding intensity of various activities that can shape good image of the company in the society. Public Society is successful in strengthening company’s good image after go public. After Sido Muncul goes public, it has investor as a part of shareholders. Company’s communication with investor is built by Investor Relations. Sido Muncul Management doesn’t give opportunity for Public Relations with investors; even they have no connection with Investor Relations. Keywords: The role of Public Relations, Investor Relations, Image Maker, Sido Muncul, System and Boundary Spanning Role, Go Public.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | H Social Sciences > HJ Public Finance |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Basir Umaryadi |
| Date Deposited: | 11 May 2016 02:33 |
| Last Modified: | 11 May 2016 02:33 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/609 |
Actions (login required)
 |
View Item |