Noor Hanjani, Asalia (2015) MODEL STAKEHOLDER ENGAGEMENT PADA PEMBENTUKAN PROGRAM CSR PT PERTAMINA RU IV CILACAP. Other thesis, UPN ''VETERAN'' YOGYAKARTA.
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Abstract
PT Pertamina RU IV Cilacap dalam mencapai profit setinggi-tingginga seharusnya mengimbangi aktivitasnya dengan melaksanakan tanggung jawab sosial atau corporate social responsibility ( CSR) sebagai bentuk pengabdian terhadap masyarakat. Disinilah kemudian kemampuan peran praktisi PR Pertamina RU IV Cilacap membangun hubungan dan melibatkan stakheholders dalam setiap proses penyusunan kebijakan CSR, menjadi menarik untuk di analisa.Tujuan penelitian ini untuk mengetahui peran PR PT Pertamina RU IV Cilacap dalam mengadopsi model Stakeholder Engagement. Penelitian ini merupakan metode kualitatif dengan menggunakan teori stakeholder. Hasil penelitian menunjukkan bahwa PR PT Pertamina dalam mengadopsi model Stakeholder Engagement pada pembentukan program CSR memiliki peran yang menonjol dalam segi manajerial, yaitu expert prescriber, communication fasilitator, dan problem solving. Selain itu, hasil penelitian yang didapat dari penelitian ini adalah peneliti mengklasifikasikan stakeholder berdasarkan setiap kuadran dalam model stakeholder engagement. Kuadran I; Minimal Effort memiliki stakeholder masyarakat kabupaten dan masyarakat diluar Ring III kemudian Kuadran II; Show Consideration memiliki stakeholder organisasi sosial masyarakat, media massa, dan masyarakat kecamatan. Sedangakan kuadran III; Keep Satisfied dihuni oleh stakeholder kapolsek dan yang terakhir Kuadran IV; Work Together memiliki stakeholder masyarakat penerima bantuan CSR, pemerintah, LSM, BLH, Ramil/DANDIM dan internal Pertamina. Kata kunci: Stakeholder Engagement, Public Relations, CSR PT Pertamina RU IV Cilacap to achieve the highest profit have to offset activities with corporate social responsibility (CSR) as a form of devotion to the community. Here then the ability of the role of public relations practitioners RU Pertamina Cilacap build relationships and engage stakheholders in any CSR policy formulation process, it becomes interesting to analisa. Propose this study was to determine the role of PR PT Pertamina RU IV Cilacap in adopting the model of Stakeholder Engagement. This study used a qualitative method using stakeholder theory. Test the validity of this research data use triangulation of sources, namely by conducting interviews to PR Section Head, CSR Officer, and PR Officer PT Pertamina RU IV Cilacap and the communities that receive aid CSR as representatives of stakeholders. The results showed that the PR PT Pertamina in adopting the model of the formation of Stakeholder Engagement CSR program, have a prominent role in managerial terms, the expert prescriber, communication facilitators, and problem solving. In addition, the results obtained from this study is the researchers classified stakeholder to stakeholder engagement model is based on the level of participation of stakeholders. Quadrant I; Minimal Effort has community district and community stakeholders diuar Ring III and then Quadrant II; Show Consideration has stakeholder civil society organizations, media, and community districts. While the quadrant III; Keep Satisfied inhabited by stakeholders police chief, and the latter Quadrant IV; Work Together beneficiaries have the CSR stakeholders, governments, NGOs, BLH, Ramil / DANDIM and internal Pertamina. Keywords: Public Relations, Corporate Social Responsibility, Stakeholder Engagement
| Item Type: | Thesis (Other) |
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| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Erny Azyanti |
| Date Deposited: | 05 Sep 2016 02:25 |
| Last Modified: | 05 Sep 2016 02:25 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/5975 |
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