SMARTPHONE VALUES : MAXIMIZING DISPLAY PICTURE FEATURE IN BLACKBERRY MESSENGER (CASE STUDY : APPAREL ONLINE SHOP BUSINESS IN JAKARTA)

Indira Budiwan, Teddy and Melati, Ina and Gunawan, Annetta (2015) SMARTPHONE VALUES : MAXIMIZING DISPLAY PICTURE FEATURE IN BLACKBERRY MESSENGER (CASE STUDY : APPAREL ONLINE SHOP BUSINESS IN JAKARTA). BULETIN EKONOMI JURNAL MANAJEMEN, AKUNTANSI DAN EKONOMI PEMBANGUNAN Volume 13, Nomor 2, Desember 2015 ISSN 1410-2293, 13 (2). pp. 253-270. ISSN 1410-2293

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Abstract

Memaksimalkan Tampilan Gambar Fitur Dalam Blackberry Messenger (Studi Kasus: Toko Online Di Jakarta). Bisnis online shop di Indonesia tidak hanya dilakukan melalui PC (Personal computer), tapi juga dilakukan menggunakan smartphone, khususnya Blackberry. Blackberry paling banyak digunakan sebagai media untuk berkomunikasi melalui Blackberry Messenger. Selain itu Blacberry Messenger juga digunakan untuk mendukung bisnis. Fokus utama dari penelitian ini adalah bagaimana fitur Profile Picture pada smartphone Blackberry Messenger mempengaruhi keputusan untuk membeli. Penelitian ini menggunakan metode kuantitatif dan kualitatif. Variabel, dimensi dan indikator pada penelitian ini digali dengan menggunakan metode Focus Group Discussion dengan sampel 15 responden dan wawancara dengan sampel 5 responden. Data dari Focus Group Discussion dianalisa KWC (Keywords in Context). Analisa wawancara dilakukan dengan menggunakan metode narrative analysis. Hasil analisa tersebut diolah dan divalidasi menggunakan metode kuantitatif dengan sampel 100 responden dan dianalisa menggunakan regresi linear. Penelitian ini menyimpulkan bahwa profile picture mempunyai pengaruh terhadap keputusan pembelian. Profile picture yang menarik adalah yang memiliki visualisasi yang menarik. Visualisasi yang menarik mencakup ide dan konsep foto, model yang menarik, foto produk, foto yang fokus pada produk, foto packaging dan pernak pernik pendukung. Kata Kunci: Persepsi, Stimulus Eksternal, Keputusan Pembelian, New Media, Online shopping Maximizing Display Picture Feature In Blackberry Messenger (Case Study : Apparel Online Shop Business In Jakarta). The business of online shop in Indonesia is not only performed using PC (Personal computer), it is also conducted using smartphones, especially using the Blackberry phones. Blackberry is most often used as a media to communicate through Blackberry Messenger. Asides from that, Blackberry Messenger is also used to support business. The main focus of this study is how the Profile Picture feature on the Blackberry Messenger smartphone influence the decision to purchase. This study uses a combination of quantitative and qualitative methods. Variables, dimensions and indicators in this study was explored using Focus Group Discussions with a sample of 15 respondens and interview with a sample of five (5) respondents. Data from Focus Group Discussion was analyzed with KWC (Keywords in Context). Analysis for the interview was done using narative analysis method. The results from both analysis was processed and validatedusing a quantitative method with a sample of 100 respondents and was analyzed using linear regression. This study concludes that profil picture has influence towards decision to purchase. Appealing profile pictures are ones with apealing visualizations. An appealing visualization contains photo idea and concept, appealing models, product photos, photos that are focusing on products, packaging photos, and supporting accessories.

Item Type:	Article
Subjects:	Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4450 Databases
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Eko Yuli
Date Deposited:	19 Aug 2016 04:35
Last Modified:	19 Aug 2016 06:52
URI:	http://eprints.upnyk.ac.id/id/eprint/5483

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