Nurjanah, Siti (2013) PENGARUH BRAND IMAGE ( CITRA MEREK), PERSEPSI KUALITAS, DAN HARGA TERHADAP LOYALITAS KONSUMEN PADA PRODUK “PARSLEY BAKERY” DI YOGYAKARTA. Other thesis, UPN "Veteran" Yogyakarta.
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Abstract
A Brand Image, Quality And Price Perceptions Towards Customers’ Loyalty On Parsley Bakery Products In Yogyakarta. Guided by: INDAH WIDOWATI and SITI SYAMSIAR. This research was aimed to analyze a brand image influence, quality and price perceptions towards customer loyalty of Parsley Bakery products and to know the obstacles in attempts to improve Parsley Bakery customers’ loyalty. This research used a multiple linear regression with 100 respondents. The result was known that a brand image had a mean score of 85.146%, quality perception had a mean score of 81.3%, and Parsley Bakery customers’ loyalty had a mean score of 82.88%, and the result showed that brand image, quality and price perceptions jointly affected customers’ loyalty. Keywords: brand image, quality perception, price, customers’ loyalty.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Eko Yuli |
| Date Deposited: | 16 Aug 2016 03:04 |
| Last Modified: | 16 Aug 2016 03:04 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/5282 |
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