PANDEGA, SHAFA SATRIYA (2025) UJI KELAYAKAN INVESTASI UNTUK MEMENUHI KAPASITAS PRODUKSI (Studi Kasus di UMKM Rootless Screen Printing, Gresik). Skripsi thesis, UPN Veteran Yogyakarta.
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Abstract
ABSTRAK
UMKM Rootless Screen Printing merupakan pelaku usaha di industri
kreatif fashion yang mengalami peningkatan pesanan signifikan mencapai 195%
dalam periode April 2024–Maret 2025. Untuk memenuhi lonjakan permintaan
tersebut, perusahaan masih mengandalkan sistem produksi manual dan tenaga
kerja outsourcing, yang berdampak pada peningkatan biaya operasional dan
ketidakstabilan kualitas produk. Penelitian ini bertujuan untuk menganalisis
kelayakan investasi mesin Direct To Garment (DTG) dan Direct To Film (DTF)
guna memenuhi kapasitas produksi secara optimal. Metode yang digunakan
mencakup analisis aspek teknis dan finansial, dengan pendekatan peramalan
produksi menggunakan metode Holt-Winters dan perhitungan nilai investasi
berdasarkan Net Present Value (NPV), Internal Rate of Return (IRR), dan
Payback Period (PP). Hasil penelitian menunjukkan bahwa investasi mesin DTG
lebih layak diterapkan dibandingkan mesin DTF maupun mempertahankan tenaga
kerja outsourcing. Mesin DTG mampu memenuhi kapasitas produksi maksimal
dan memberikan nilai NPV positif, IRR di atas MARR, serta periode
pengembalian modal yang relatif singkat. Dengan demikian, investasi mesin DTG
disarankan sebagai solusi strategis untuk meningkatkan efisiensi dan kualitas
produksi UMKM Rootless Screen Printing.
Kata kunci: kelayakan investasi, kapasitas produksi, UMKM, DTG, DTF, NPV,
IRR
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ABSTRACT
Rootless Screen Printing MSME is a fashion-based creative industry player
that experienced a significant 195% increase in customer orders from April 2024
to March 2025. To fulfill this rising demand, the company still relies on manual
production processes and outsourcing labor, which has led to increased
operational costs and inconsistent product quality. This research aims to evaluate
the feasibility of investing in Direct To Garment (DTG) and Direct To Film (DTF)
printing machines to meet the production capacity more efficiently. The study uses
technical and financial feasibility analysis, applying the Holt-Winters forecasting
method and investment appraisal through Net Present Value (NPV), Internal Rate
of Return (IRR), and Payback Period (PP) calculations. The results show that DTG
machine investment is more feasible compared to DTF and maintaining outsourced
labor. DTG offers higher production capacity, a positive NPV, an IRR above the
Minimum Attractive Rate of Return (MARR), and a relatively short payback period.
Therefore, DTG machine investment is recommended as a strategic solution to
improve production efficiency and product quality for Rootless Screen Printing
MSME.
Keywords: investment feasibility, production capacity, MSME, DTG, DTF,
NPV, IRR
ix
| Item Type: | Tugas Akhir (Skripsi) |
|---|---|
| Uncontrolled Keywords: | kelayakan investasi, kapasitas produksi, UMKM, DTG, DTF, NPV, IRR |
| Subjek: | H Social Sciences > HD Industries. Land use. Labor |
| Divisions: | Fakultas Teknik Industri > (S1) Teknik Industri |
| Depositing User: | Eko Yuli |
| Date Deposited: | 29 Oct 2025 02:27 |
| Last Modified: | 29 Oct 2025 02:27 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/45149 |
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