PENGARUH LITERASI KEUANGAN, PENGETAHUAN KEUANGAN DAN PERILAKU KEUANGAN TERHADAP INVESTASI DENGAN PERSEPSI RISIKO SEBAGAI VARIABEL MODERASI PADA GEN-Z DI YOGYAKARTA PADA TAHUN 2024

WARDANA, UDZKHULI PUTRA (2024) PENGARUH LITERASI KEUANGAN, PENGETAHUAN KEUANGAN DAN PERILAKU KEUANGAN TERHADAP INVESTASI DENGAN PERSEPSI RISIKO SEBAGAI VARIABEL MODERASI PADA GEN-Z DI YOGYAKARTA PADA TAHUN 2024. Other thesis, UPN "Veteran" Yogyakarta.

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Abstract

This study aims to examine the effect of financial literacy, financial knowledge, and
financial behavior on investment decision making with risk perception as a
moderating variable in Generation Z in Yogyakarta. This research uses a
quantitative approach with a simple random sampling method. The research sample
is investors belonging to Generation Z born in 1997-2012 who have invested in the
capital market. Data analysis in this study used multiple regression analysis and
moderation regression analysis using SPSS software. The testing stages carried out
include validity test, reliability test, multiple regression analysis, moderation
regression analysis, t test, and coefficient of determination test. The results of this
study indicate that partially the variables of financial literacy, financial knowledge,
and financial behavior have a significant positive effect on investment decisions in
the capital market, while the risk perception variable is able to moderate the
influence between financial literacy variables on investment decisions and is able
to moderate the influence between financial behavior variables on investment
decisions and in the capital market. Risk perception is not able to moderate the
influence between financial knowledge variables on investment decisions.
Kata-kata Kunci: perilaku keuangan; literasi keuangan; pengetahuan keuangan;
persepsi risiko

Item Type: Thesis (Other)
Uncontrolled Keywords: perilaku keuangan; literasi keuangan; pengetahuan keuangan; persepsi risiko
Subjects: H Social Sciences > HG Finance
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: A.Md.SI Indah Lestari Wulan Aji
Date Deposited: 20 Jan 2025 01:26
Last Modified: 20 Jan 2025 01:26
URI: http://eprints.upnyk.ac.id/id/eprint/42087

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