PENGARUH BRAND TRUST DAN CONSUMER PERCEIVED VALUE TERHADAP REPURCHASE INTENTION YANG DIMEDIASI OLEH CUSTOMER SATISFACTION (Survei pada konsumen Mie Instan Lemonilo di Daerah Istimewa Yogyakarta)

BUKIT, GRES ENJEL BR (2024) PENGARUH BRAND TRUST DAN CONSUMER PERCEIVED VALUE TERHADAP REPURCHASE INTENTION YANG DIMEDIASI OLEH CUSTOMER SATISFACTION (Survei pada konsumen Mie Instan Lemonilo di Daerah Istimewa Yogyakarta). Other thesis, UPN Veteran Yogyajarta.

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Abstract

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PENGARUH BRAND TRUST DAN CONSUMER PERCEIVED VALUE
TERHADAP REPURCHASE INTENTION YANG DIMEDIASI OLEH
CUSTOMER SATISFACTION
(Survei pada konsumen Mie Instan Lemonilo di Yogyakarta)
GRES ENJEL BR BUKIT
NIM: 141200001
Mahasiswa Program Studi Manajemen
Fakultas Ekonomi dan Bisnis UPN “Veteran” Yogyakarta
graceangelbukit@gmail.com
ABSTRACT
This study aims to determine the effect of Brand Trust and Consumer
Perceived Value on Repurchase Intention mediated by Customer Satisfaction on
Consumer of Lemonilo Instan Noodle products in Yogyakarta.. The data
collection technique used is non probability sampling with purposive sampling
technique. The data analysis method in this study uses Partial Last Square (PLS)
with the Smart PLS 4.0 data management program. The population in this study
were consumers of Lemonilo Instan Noodles in Yogyakarta with 169 respondents.
The results of this study reveal that brand trust and perceived value have a
positive impact on repurchase intention, and customer satisfaction can mediate
brand trust and perceived value on repurchase intention on Lemonilo instan
noodle products.
Keywords: Brand Trust, Consumer Perceived Value, Repurchase Intention,
Customer Satisfaction.

Item Type: Thesis (Other)
Uncontrolled Keywords: Brand Trust, Consumer Perceived Value, Repurchase Intention, Customer Satisfaction.
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Eko Yuli
Date Deposited: 05 Apr 2024 01:08
Last Modified: 05 Apr 2024 01:08
URI: http://eprints.upnyk.ac.id/id/eprint/39277

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