Similarity SEMIN 2019- Innovation Adoption of Natural Color

Darmanah, darmanah and Aditya, Agustin and Sugandini, Dyah and Wahyuningsih, Tri (2020) Similarity SEMIN 2019- Innovation Adoption of Natural Color. SCITEPRESS – Science and Technology Publications, Lda. All rights reserved. (Unpublished)

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Abstract

Research on the analysis of innovation adoption of the use of natural dyes on batik by batik craftsmen aims
to find out: 1) the effect of relative superiority on the adoption of natural batik dyes, 2) the effect of suitability
on the adoption of natural batik dyes, 3) the effect of complexity on the adoption of batik natural dyes, 4) the
effect of experimentation on the adoption of natural batik dyes, 5) the effect of visibility on the adoption of
natural batik dyes. Variables in the study, several indicators can be measured, namely Relative Advantage,
Compatibility, Complexity, Trialability, Observability, and Adoption of Innovations. Data collection is done
by giving questions in the form of questionnaires. The unit of analysis in this study is batik artisans in Giriloyo
Village, Imogiri, Bantul, Yogyakarta. The sample of respondents in this study were 62, using a purposive
sampling method. The method used in testing the Hypothesis is Multiple Regression. The results of this study:
the existence of a significant positive result between relative superiority, suitability, complexity,
experimentation, visibility, and partial adoption of innovation.
Keywords: Innovation Adoption, Natural Colouring.

Item Type:	Other
Subjects:	Q Science > Q Science (General)
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	SE., M.Si Tri Wahyuningsih
Date Deposited:	02 May 2023 06:25
Last Modified:	02 May 2023 06:26
URI:	http://eprints.upnyk.ac.id/id/eprint/34827

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