Health Communication on Generasi Berencana Program (A Study on Information Center and Student Counsel at UPN "Veteran" Yogyakarta)

Hendariningrum, Retno and Afifi, Subhan and Yustitia, Senja (2015) Health Communication on Generasi Berencana Program (A Study on Information Center and Student Counsel at UPN "Veteran" Yogyakarta). In: Conference Proceeding : 1015 Indonesia International Conference on Communication (INDO ICC), 10 - 11 December 2015, Department of Communication, FISIP, Universitas Indonesia, Jakarta.

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Abstract

Health communication is a study focused on how to use a communication strategy to spread health information that influence individual and community so they can make a good decision about health management. Health communication study needed because health experts and social scientist realized that health and disease problem not only caused by individual negligence but also caused by ignorance and misconception about health information. Government, especially BKKBN have an innovation on Keluarga Berencana program campaign for young generation. Generasi Berencana (GenRe) program developed in line with necessity and government concern about youth problem in Indonesia. The purpose of our research is to know health communication strategy on Generasi Berencana program especially on Information Center and Student Counseling (Pusat Informasi dan Konseling Mahasiswa or PIK-M) at UPN “Veteran” Yogyakarta. Qualitative methodology is applied for this research. Data has been gathered by interview, observation and focus group discussion. The result shows that PIK-M is a health communication strategy that effective for giving information service and counseling for student. PIK-M managed by student, from student and for student. PIK-M activity empowering student’s potential for youth character building. Information mastery and life skills expected to prevent any youth problem such as free sex, drugs, HIV/AIDS. Moreover, PIK-M is a platform for student’s future preparation. Beside it, PIK-M UPN “Veteran” Yogyakarta also use as program’s socialization to improve health and GenRe program awareness.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	health communication, generasi berencana, student information center and counseling (PIK-M)
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User:	Dr. Msi Retno Hendariningrum
Date Deposited:	06 Apr 2023 07:32
Last Modified:	06 Apr 2023 07:32
URI:	http://eprints.upnyk.ac.id/id/eprint/33420

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