IRWANTO, IRWANTO (2011) KEBIJAKAN LAY OUT SURAT KABAR HARIAN JOGJA (Studi Deskriptif Kebijakan Lay Out pada Surat Kabar Harian Jogja edisi Regular ). Other thesis, UPN "VETERAN" YOGYAKARTA.
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Abstract
xiii
ABSTRAK
Surat kabar merupakan media cetak
yang berfungsi menginformasikan suatu
peristiwa-peristiwa yang
terjadi dalam kehidupan masy
arakat. Dalam menyampaikan
informasi ini salah satunya yaitu dengan mengunakan
lay out
yang bertujuan supaya
informasi yang ingin disampaikan dapat
diterima dengan mudah oleh khalayak.
Lay
out
dalam suatu surat kabar merupakan sala
h satu cara untuk menarik perhatian
publik, memerlukan ide kreatif dalam mendesain
lay out
karena
lay out
dapat
dikatakan nyawa surat kabar. Salah satu
surat kabar yang ada
di Yogyakarta yaitu
Harian Jogja. Surat kabar ini merupakan
surat kabar dalam naungan Bisnis Indonesia,
walaupun tergolong koran baru di Yogyaka
rta namun mampu bersaing dengan surat
kabar lain. Pentingnya
lay out
dalam suatu surat kabar ma
ka sangat menarik untuk
mengetahui
bagaimana kebijakan
lay out
yang diterapkan SKH Harian Jogja.
Penelitian dilakukan dengan menggunakan met
ode deskriptif kualitatif di mana
memapaparkan fakta-fakta yang berhubunga
n dengan permasalahan yang kemudian
dianalisa. Hasil penelitian terhadap kebijakan
lay out
Harjo secara garis besar
bersifat fleksibel, penataan
lay out
disesuaikan dengan berita dan iklan yang ada,
eksekutor diberi kebebasan
berkreativitas namun juga
harus berdasarkan ketentuan
Redaksi. Dalam pelaksanaannya mem
butuhkan kerjasama tim sehingga dapat
menghasilkan
lay out
yang berkualitas, baik dari se
gi desain maupun keselarasannya.
Semakin menarik
lay out
suatu peristiwa maupun iklan dalam suatu koran maka
semakin tertarik pula seseorang menikmati
nya. Berita misalnya, indikator yang dapat
dipertimbangkan yaitu dari se
gi nilai berita, nilai ber
ita dijadikan pertimbangan
penataan
lay out
. Nilai berita inilah yang nanti
nya dapat dijadikan pertimbangan
menata letak suatu berita.
Lay out
dapat dikatakan sebagai kunci sukses media cetak
karena media cetak seperti koran hanya me
nonjolkan visual tidak seperti media TV
yang memiliki kelebihan audio dan visual. Disisi lain kebijakan
lay out
Harjo belum
memiliki suatu standar baku mengenai kebijakan penataan
lay out-
nya.
xiv
ABSTRACT
A newspaper was a printed media functioned
to inform events oc
curred in society
life. In delivering information, one of them was by using
lay out
aimed to deliver
information well to the people.
Lay out
in a newspaper was a manner to attract
public attention, it needed creative idea in designing l
ay out
due to it was a
newspaper spirit. One of newspapers in
Yogyakarta called Harian Jogja (Harjo).
This newspaper was under Bisnis Indonesi
a management. Although relatively
new in Yogyakarta, but it was able to
compete with other newspapers. The
importance of
lay out
in a newspaper was very
interesting to know how
lay out
policy applied by Harian Jogja daily was.
This research conducted using descri
ptive qualitative method where it served
some facts related to issues and then
to analyze. Research result to Harjo
lay out
policy was basically flexible, but it
should be suitable with news and
advertisement existed. Executives were gi
ven freedom to do creativity, but it also
based in editor provisions. In its performan
ce, it needed team co-operation so that
it could result in qualified
lay out
both in design as well as in harmony. More
interesting
lay out
of an event and an advertisement in a newspaper, more
interested ones to enjoy it. News, for in
stance, was an indicator that could be
considered namely from news value si
de, where it was one consideration to
lay
out setting
. This news value was then became
a consideration to manage news.
Lay out
could be mentioned as printed media
successful key due to printed media
such as newspaper only featured visual, no
t like as TV media that had audio and
video advantages. In other sides, Harjo
lay out
policy had not had a fixed standard
on
lay out
setting policy.
| Item Type: | Thesis (Other) |
|---|---|
| Subjek: | H Social Sciences > H Social Sciences (General) |
| Depositing User: | Muji Isambina |
| Date Deposited: | 07 Jun 2016 02:33 |
| Last Modified: | 07 Jun 2016 02:33 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/3099 |
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