Sugandini, Dyah (2020) PENILAIAN REVIEWER 2 PERCEIVED VALUE, EWORD-OF-MOUTH, TRADITIONAL WORD-OF-MOUTH, AND PERCEIVED QUALITY TO DESTINATION IMAGE OF VACATION TOURISTS. Review of Integrative Business and Economics Research. (Unpublished)
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Abstract
This research aims to analyze a structural model describing the causal relationship between electronic word-of-mouth, traditional word-of-mouth, perceived value and perceived quality to destination image of vacation tourists. The respondents of this research were tourists. 300 questionnaires were distributed to the visitors/tourists in Dieng Plateau. 220 sets were returned by respondents, but only 174 sets were can be used for analyses. Data analyses were conducted by means of structural equation modeling. The results of model evaluation with several criteria of goodness of fit indices showed favourable results. The model was accepted. The research results verified the model that indicates the relatonship between the electronic word-of-mouth, traditional word-of-mouth, perceived value, perceived quality and destination image of vacation tourists. In particular, traditional word-of-mouth directly exerted the greatest influence on perceived quality, in comparison with electronic word-of-mouth and perceived value.
| Item Type: | Other |
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Dr.SE.MSi Dyah Sugandini |
| Date Deposited: | 20 Jul 2020 05:00 |
| Last Modified: | 20 Jul 2020 05:03 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/22991 |
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