Saputra, Aditya Gartino (2019) Pengaruh Perceived Price, Perceived Value, dan Perceived Risk terhadap Repurchase Intention melalui Customer Satisfaction Traveloka di D.I. Yogyakarta. Other thesis, Universitas Pembangunan Nasional Veteran Yogyakarta.
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Abstract
Penelitian ini bertujuan untuk menguji pengaruh Perceived Price, Perceived Value, dan Perceived Risk terhadap Repurchase Intention melalui Customer Satisfaction perusahaan e-commerce Traveloka.. Sampel dalam penelitian ini adalah pelanggan Traveloka di D.I Yogyakarta yang pernah bertransaksi lebih dari 2 kali. Jumlah responden sebanyak 190 responden. Alat analisis penelitian ini menggunakan Structural Equation Modelling/SEM dengan menggunakan program AMOS 22. Hasil dari penelitian ini menunjukan bahwa (1) Perceived Price berpengaruh positif terhadap Repurchase Intention (2) Perceived Price berpengaruh positif terhadap Customer Satisfaction (3) Perceived Value berpengaruh positif terhadap Repurchase Intention (4) Perceived Value berpengaruh positif terhadap Customer Satisfaction (5) Perceived Risk berpengaruh positif terhadap Repurchase Intention (6) Perceived Risk berpengaruh positif terhadap Customer Satisfaction (7) Customer Satisfaction berpengaruh positif terhadap Repurchase Intention Kata Kunci: Perceived Price; Perceived Value; Perceived Risk; Customer Satisfaction; Repurchase Intention.
| Item Type: | Thesis (Other) |
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| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Sarimin Sarimin |
| Date Deposited: | 30 Sep 2019 03:23 |
| Last Modified: | 30 Sep 2019 03:23 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/21332 |
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