Sari Purwanti, Tika (2015) PENGARUH KOMUNIKASI ANTARPRIBADI MELALUI FACEBOOK, GAYA HIDUP, DAN KELAS SOSIAL TERHADAP KEPUTUSAN PEMBELIAN KULINER (Studi pada Mahasiswa Pengguna Facebook di Yogyakarta). Other thesis, UPN "Veteran" Yogyakarta.
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Abstract
The research examines the influence of interpersonal communication via facebook on culinary buying decision by student college and facebook users in Yogyakarta, the influence of lifestyle on culinary buying decision by student college and facebook users in Yogyakarta, the influence of social class on culinary buying decision by student college and facebook users in Yogyakarta, the ifluence of interpersonal communication via facebook on lifestyle by student college and facebook users in Yogyakarta, and the influence of social class on the lifestyle by student college and facebook users in Yogyakarta. The sample of the research are 100 student facebook users in 10 universities in Yogyakarta. The Analysis technique used is path analysis (Path Analysis). There is significant influence of interpersonal communication via facebook on culinary buying decision, there is significant influence of lifestyle on culinary buying decision, there is significant influence of social class on culinary buying decision, there is significant influence of interpersonal communication via facebook on the lifestyle, and there is significant influence of social class on the lifestyle. Keywords: interpersonal communication, lifestyle, social class, and buying decision
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | T Technology > T Technology (General) |
| Divisions: | Faculty of Engineering, Science and Mathematics > School of Engineering Sciences |
| Depositing User: | ari suhascaryo |
| Date Deposited: | 14 Sep 2016 07:07 |
| Last Modified: | 14 Sep 2016 07:07 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/186 |
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