Harjanti, Sri (2018) PENGARUH COUNTRY OF ORIGIN, MEREK, DAN HARGA PADA NIAT BELI KONSUMEN PRODUK MOBIL DI YOGYAKARTA. Buletin Ekonomi, 16 (1). pp. 1-12. ISSN 1410-2293
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Abstract
Abstract: Effect of Country of Origin, Brand, and Prices for Buying
Consumers Car Products in Yogyakarta. This research examines how the
influence of Country of origin, Brand and price on the intention to buy
consumers. The sample determination method uses non probability sampling by
convenience sampling. The sample in this study is that there are 150 consumers
of car products in Yogyakarta. Data collection uses survey methods using a
questionnaire. The results showed that the Country of origin and brand have a
partial effect on the consumer's purchase intention, while the price does not affect
the consumer's purchase intention. Simultaneously, Country of origin, Brand and
price affect the purchase intention of consumers
Abstrak: Pengaruh Country of Origin, Merek, dan Harga pada Niat Beli
Konsumen Produk Mobil di Yogyakarta. Penelitian ini meneliti bagaimana
pengaruh Country of origin, Merek dan harga terhadap Niat beli konsumen.
Metode penentuan sampel menggunakan non probability sampling dengan
convenience sampling. Sampel pada penelitian ini ada adalah konsumen produk
mobil di Yogyakarta sejumlah 150 responden.Pengumpulan data menggunakan
metode survey dengan menggunakan kuesioner. Hasil Penelitian menunjukkan
bahwa Country of origin dan merek berpengaruh secara parsial terhadap niat beli
konsumen, sedangkan harga tidak berpengaruh terhadap niat beli konsumen.
Secara serempak Country of origin, Merek dan harga berpengaruh terhadap niat
beli konsumen.
Kata Kunci: Country of Origin, Merek, Harga, Niat beli
| Item Type: | Article |
|---|---|
| Subjek: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | x. Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | SRI SULTAN - |
| Date Deposited: | 14 Sep 2018 02:22 |
| Last Modified: | 14 Sep 2018 02:22 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/16372 |
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