Harjanti, Sri (2018) PENGARUH COUNTRY OF ORIGIN, MEREK, DAN HARGA PADA NIAT BELI KONSUMEN PRODUK MOBIL DI YOGYAKARTA. Buletin Ekonomi, 16 (1). pp. 1-12. ISSN 1410-2293
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Abstract
Abstract: Effect of Country of Origin, Brand, and Prices for Buying Consumers Car Products in Yogyakarta. This research examines how the influence of Country of origin, Brand and price on the intention to buy consumers. The sample determination method uses non probability sampling by convenience sampling. The sample in this study is that there are 150 consumers of car products in Yogyakarta. Data collection uses survey methods using a questionnaire. The results showed that the Country of origin and brand have a partial effect on the consumer's purchase intention, while the price does not affect the consumer's purchase intention. Simultaneously, Country of origin, Brand and price affect the purchase intention of consumers Abstrak: Pengaruh Country of Origin, Merek, dan Harga pada Niat Beli Konsumen Produk Mobil di Yogyakarta. Penelitian ini meneliti bagaimana pengaruh Country of origin, Merek dan harga terhadap Niat beli konsumen. Metode penentuan sampel menggunakan non probability sampling dengan convenience sampling. Sampel pada penelitian ini ada adalah konsumen produk mobil di Yogyakarta sejumlah 150 responden.Pengumpulan data menggunakan metode survey dengan menggunakan kuesioner. Hasil Penelitian menunjukkan bahwa Country of origin dan merek berpengaruh secara parsial terhadap niat beli konsumen, sedangkan harga tidak berpengaruh terhadap niat beli konsumen. Secara serempak Country of origin, Merek dan harga berpengaruh terhadap niat beli konsumen. Kata Kunci: Country of Origin, Merek, Harga, Niat beli
| Item Type: | Article |
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | SRI SULTAN - |
| Date Deposited: | 14 Sep 2018 02:22 |
| Last Modified: | 14 Sep 2018 02:22 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/16372 |
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