PENGARUH DEMAND MANAGEMENT PERFORMANCE TERHADAP KINERJA RANTAI PASOKAN YANG DIMEDIASI OLEH DISTRIBUTION MANAGEMENT PERFORMANCE PADA UKM KERAJINAN BATIK KAYU DESA WISATA KREBET BANTUL

PRATIKNO, IVAN YODI (2017) PENGARUH DEMAND MANAGEMENT PERFORMANCE TERHADAP KINERJA RANTAI PASOKAN YANG DIMEDIASI OLEH DISTRIBUTION MANAGEMENT PERFORMANCE PADA UKM KERAJINAN BATIK KAYU DESA WISATA KREBET BANTUL. Other thesis, Universitas Pembangunan Nasional "Veteran" Yogyakarta.

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Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh demand management
dan distribution management terhadap kinerja rantai pasokan (supply chain performance).
Variabel-variabel dalam penelitian ini antara lain : forecasting, segmentation, sales and
operations planning (S&OP), dan demand management adherence (DeM adherence),
demand management performance (DeM performance), warehouse management, transport
management, distribution management adherence (DiM adherence), distribution
management performance (DiM performance), dan kinerja rantai pasokan (supply chain
performance). Penelitian ini dilakukan pada 57 UKM. Metode pengumpulan data
menggunakan kuesioner. Teknik analisis data yang digunakan dalam penelitian ini adalah
regresi berganda, regresi sederhana, dan analisis jalur (path analysis). Hasil analisis regresi
berganda menunjukkan bahwa secara bersama-sama forecasting, segmentation, sales and
operations planning (S&OP), dan demand management adherence (DeM dherence)
berpengaruh positif terhadap demand management adherence (DeM adherence), warehouse
management, transport management, distribution management adherence (DiM adherence)
berpengaruh positif terhadap distribution management performance (DiM performance),
demand management performance (DeM performance) dan distribution management
performance (DiM performance) berpengaruh positif terhadap supply chain performance.
Hasil analisis regresi sederhana menunjukkan bahwa secara parsial demand management
performance (DeM performance) berepengaruh positif terhadap distribution management
performance (DiM performance). Hasil analisis jalur (path analysis) menunjukkan bahwa
distribution management performance (DiM performance) mampu memediasi pengaruh
demand management performance (DeM performance)terhadap supply chain performance.

Kata kunci : forecasting, segmentation, sales and operations planning (S&OP), dan demand
management adherence (DeM adherence), demand management performance (DeM
performance), warehouse management, transport management, distribution management
adherence (DiM adherence), distribution management performance (DiM performance),
kinerja rantai pasokan (supply chain performance).

Item Type:	Thesis (Other)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Eko Yuli
Date Deposited:	02 Jan 2018 02:27
Last Modified:	09 Feb 2023 04:09
URI:	http://eprints.upnyk.ac.id/id/eprint/13995

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