Sugandini, Dyah and Rahatmawati, Istiana and Istanto, Yuni (2017) ADOPTION OF NATURAL DYES FOR BATIK ARTISANS IN YOGYAKARTA, INDONESIA. Review of Integrated Business and Economics Research, 6 (-). pp. 349-359. ISSN -
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Abstract
This research emphasizes the natural behavior of batik artisans in adopting natural dyes in Yogyakarta, Indonesia. Indonesian batik, as one of the leading Indonesian artwork, has received recognition from UNESCO as a heritage of humanity's oral and non-material culture and became its own cultural phenomenon, in addition to having received recognition from UNESCO as a great traditional craft. Indonesian batik is expected to synergize with the environment and create a harmonious balance of the ecosystem. This research discusses some of the issues associated with factors that influence the adoption of natural dyes by batik artisans in Yogyakarta, Indonesia. Based on the Theory of Planned Behavior, this research added factors of perceived environmental responsibility, trialability, ease of use, and experience as factors that affect the adoption of natural dyes in batik-making practices. The population in this study are all artisans in Batik SMEs, Yogyakarta. The total number of artisans in Yogyakarta, Indonesia is 130. Sampling was done by purposive sampling. The results showed that the model of adoption of natural dyes is accepted. Perceived environmental responsibility, experience, trialibility, and easy of use have a positive influence on attitude, and attitude has a positive influence on adoption natural dyes. Keywords: batik artisans, natural dyes and adoption.
| Item Type: | Article |
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| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Eny Suparny |
| Date Deposited: | 27 Feb 2017 04:43 |
| Last Modified: | 21 Mar 2017 07:30 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/11438 |
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