NOVARISHA, SUSI (2011) Consumer Behavior Analysis of buying Azizah Jenang Salak Phurchases In Bantarwaru Village, Madukara Subdistrict, Banjarnegara Regency. Other thesis, UPN "VETERAN" YOGYAKARTA.
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Abstract
The purpose of this (1) Analyzing consumer attitude on Azizah jenang salak
purchasing (2) analyzing consumer behavior on Azizah jenang salak purchasing.
Research methodology uses case study method. Respondents were selected by
accidental sampling. 50 responden who used Azizah jenang salak were employed as
respondents.
Fish bein formula wes used for analyzing attitude and subjective , while
intended-behavioral model was used for analyze consumer behafioral.
The analysis result on consumer attitude reveals that they like azizah jenang
salak with score 4.05 and have positive value. While behavior consumer behavior
reveals good with score 3.247 and positive
| Item Type: | Thesis (Other) |
|---|---|
| Subjek: | S Agriculture > S Agriculture (General) |
| Divisions: | x. Faculty of Engineering, Science and Mathematics > School of Engineering Sciences |
| Depositing User: | Muji Isambina |
| Date Deposited: | 04 Jan 2017 06:15 |
| Last Modified: | 04 Jan 2017 06:15 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/10448 |
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