Strategi Perushaaan Pabrik Gula Gondang Baru di Klaten

Gustap Pandiangan, Hardi (2011) Strategi Perushaaan Pabrik Gula Gondang Baru di Klaten. Other thesis, UPN "VETERAN" YOGYAKARTA.

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Abstract

The purpose of this study was to analyze the strategy to choose the right company at the company's sugar mill Gondang Baru Klaten approaches SWOT analysis (Strengths, Weaknesses, Opportunitties, Threats), Internal External Matrix and Grand Strategy. Data from this study is the company's primary data observation and interview respondents the cultivation of plants, the plant, the processing and administration and finance, and secondary data records, historical reports, and archives. The results of SWOT studies showed the company is on, an aggressive strategy, the Internal External matrix shows, the horizontal integration or growth strategy (cell 2) and the Grand Strategy is in quadrant I shows that conglomerate diversification

Item Type: Thesis (Other)
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Engineering, Science and Mathematics > School of Engineering Sciences
Depositing User: Muji Isambina
Date Deposited: 04 Jan 2017 03:53
Last Modified: 04 Jan 2017 03:53
URI: http://eprints.upnyk.ac.id/id/eprint/10437

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