PRATAMA, TOMMY NUR (2014) HUBUNGAN EFEKTIVITAS PESAN AUDIO SATLANTAS POLRES KLATEN TENTANG KEAMANAN BERKENDARA DENGAN PERILAKU TERTIB LALU LINTAS PENGENDARA KENDARAAN BERMOTOR DI KABUPATEN KLATEN. Other thesis, UPN "Veteran" Yogyakarta.
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Abstract
ABSTRAK Penelitian dilakukan pada pengendara sepeda motor roda dua maupun roda empat di wilayah Kabupaten Klaten. Tujuan penelitian ini adalah untuk mengetahui hubungan efektivitas pesan audio tentang keamanan berkendara dengan perilaku tertib lalu lintas pengendara kendaraan bermotor di Kabupaten Klaten. Metode yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif. Dalam penelitian ini yang menjadi populasi adalah semua pengendara kendaraan bermotor baik roda dua maupun roda empat di Kabupaten Klaten. Sampel dalam penelitian ini adalah sebagian pengendara kendaraan bermotor baik roda dua maupun roda empat di Kabupaten Klaten. Teknik pengumpulan sampel yang digunakan adalah teknik pengumpulan sampel nonprobabilitas dengan teknik sampel aksidental. Teori yang digunakan dalam penelitian ini adalah model komunikasi Shannon-Weaver. Hipotesis dalam penelitian ini adalah ada hubungan positif dan signifikan antara pesan audio tentang keamanan berkendara dengan perilaku tertib lalu lintas pengendara kendaraan bermotor di Kabupaten Klaten. Berdasarkan analisis data terbukti bahwa ada hubungan yang positif dan sangat kuat antara efektivitas pesan audio Satlantas Polres Klaten tentang keamanan berkendara dengan perilaku tertib lalu lintas pengendara kendaraan bermotor pada pengendara sepeda motor roda dua maupun roda empat di wilayah Kabupaten Klaten, hal ini ditunjukkan dengan harga rxy = 0,799 > rt = 0,202 pada α = 5% atau nilai rxy = 0,799 > rt = 0,263 pada α = 1%, maka Ho ditolak atau H1 yang diterima, dengan demikian berarti hipotesis diterima dan dari hasil hitung rxy = 0,799dapat diartikan bahwa hubungan antara efektivitas pesan audio Satlantas Polres Klaten tentang keamanan berkendara dengan perilaku tertib lalu lintas pengendara kendaraan bermotor di Kabupaten Klaten adalah kuat (63,83%). Kata Kunci : Efektivitas Pesan, Perilsku Tertib Lalu Lintas v ABSTRACT This research was done of motorists on motorcycle riders of two-wheeled or four wheeled in Klaten district. The objectives of the research were to know the relationship of effectiveness audio on road safety traffic rules to the behavior of motorists on motorcycle riders of two-wheeled or four wheeled in Klaten district. The research concerned here was a quantitative research. In this research, the populations were both motorcycle riders of two-wheeled and four wheeled in Klaten district. The samples of this research were part of motorcycle riders of two -wheeled or four wheeled drivers in Klaten. The techniques of data collection that used were sample collection techniques nonprobability with accidental sampling technique. The theory that used in this research was Shannon-Weaver model of communication. The hypothesis of this research was that there was a positive and significant relationship between audio messages on road safety traffic rules to the behavior of motorists on in Klaten district, Based on data analysis proved that there was a positive relationship between effectiveness and very powerful audio message SATLANTAS POLRES Klaten district police on road safety traffic rules to the behavior of motorists on motorcycle riders of two-wheeled or four wheeled in Klaten district, as shown by the price of rxy = 0,799 > rt = 0,202 at α = 5% or the value of rxy = 0,799 > rt = 0,263 at α = 1%, then Ho was rejected or accepted H1, thus meaning hypothesis was accepted and the results count rxy = 0.859 meant that the relationship the effectiveness of the Police traffic Unit Klaten audio message about safe driving behavior of traffic rules by motorists in Klaten district was strong (63,83%). Key Words : Messages Effectiveness, Safety Traffic Rule Behavior
| Item Type: | Thesis (Other) |
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| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Ratna Sufiatin |
| Date Deposited: | 27 Oct 2016 07:31 |
| Last Modified: | 27 Oct 2016 07:31 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/8104 |
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