SETIAWAN, M. AKBAR (2016) EVALUASI EFEKTIVITAS PENERAPAN PROGRAM PROMOTING ENTREPRENEURSHIP AMONG VILLAGERS IN PETROCHINA AREA PADA USAHA MIKRO DI KABUPATEN TANJUNG JABUNG TIMUR PROVINSI JAMBI. Masters thesis, UPN "Veteran" Yogyakarta.
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Abstract
This study aims to: (1) Determine of the forms cooperation in the implementation CSR program PT PetroChina. (2) analyze the effectiveness of the implementation program "Promoting Entrepreneurship Among Villagers In PetroChina Area" on micro-enterprise by local facilitators in East Tanjung Jabung, Jambi. (3) analyze the degree of independence micro-enterprises in East Tanjung Jabung, Jambi Province. This study is qualitative research that is supported by quantitative data. This research was conducted on the PT. PetroChina that have implementated CSR programs. Total samples in this study was 20 micro business owners who got program "Promoting Entrepreneurship Among Villagers In PetroChina Area" on micro-enterprise by local facilitators in District Geragai. Sampling used census method. The results of this research were: (1) Implementation of CSR program PT PetroCina conducted by an auction system (2) The effectiveness of the implementation of program "Promoting Entrepreneurship Among Villagers In PetroChina Area" on micro-enterprise by local facilitators in East Tanjung Jabung, Jambi province was high with an average value of 76.86%. (2) The level of independence of Micro-enterprise was high with the percentage of 76.68%. Keywords : Effectiveness, Corporate Social Responsibility (CSR), Empowerment, Independence of Micro-enterprise Penelitian ini bertujuan : (1) Mengetahui bentuk kerjasama dalam penerapan program CSR PT PetroChina.(2) Menganalisis tingkat efektivitas penerapan program “Promoting Entrepreneurship Among Villagers In PetroChina Area” pada usaha mikro oleh fasilitator lokal di Kecamatan Geragai, Kabupaten Tanjung Jabung Timur, Provinsi Jambi. (3) menganalisis tingkat kemandirian usaha mikro di Kabupaten Tanjung Jabung Timur, Provinsi Jambi. Penelitian ini adalah penelitian kualitatif yang didukung dengan data kuantitatif. Penelitian ini dilakukan di perusahaan PT. PetroChina yang menerapkan program CSR. Jumlah sampel dalam penelitian ini adalah 20 pemilik usaha mikro yang mendapatkan program “Promoting Entrepreneurship Among Villagers In PetroChina Area” pada usaha mikro oleh fasilitator lokal di Kecamatan Geragai. Pengambilan sampel menggunakan metode sensus. Hasil penelitian ini adalah : (1) Penerapan program CSR PT PetroCina dilaksanakan dengan sistem lelang (2) Tingkat efektivitas penerapan program “Promoting Entrepreneurship Among Villagers In PetroChina Area” pada usaha mikro oleh fasilitator lokal di Kabupaten Tanjung Jabung Timur, Provinsi Jambi adalah tinggi dengan nilai rata-rata 76.86%. (3) Tingkat kemandirian usaha mikro adalah tinggi dengan nilai rata-rata sebesar 76.68% . Kata Kunci : Efektivitas, Tangung Jawab Sosial Perusahaan (CSR), Pemberdayaan, Kemandirian Usaha Mikro
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Engineering, Science and Mathematics > School of Engineering Sciences |
| Depositing User: | Eko Yuli |
| Date Deposited: | 29 Sep 2016 04:18 |
| Last Modified: | 10 Oct 2016 08:37 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/6996 |
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