BUDI SANTOSO, TAUFIQ (2013) PENGARUH CITRA DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN (Studi kasus pada konsumen makanan tradisional Gudeg Yu Djum di Wijilan). Other thesis, UPN "Veteran" Yogyakarta.
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Abstract
The study was conducted to (1) Analyzing the image of Gudeg Yu Djum, (2) analyze customer satisfaction of Gudeg Yu Djum (3) analyze the level of consumer loyalty of Gudeg Yu Djum, and (4) To analyze the influence of image and customer satisfaction to customer loyalty of traditional food Gudeg Yu Djum. The research method used in this study is a case study. Method of determining the location used is purposive sampling method, a method of determining which areas are intentionally). So that the reason the Gudeg Yu Djum located in Yogyakarta Wijilan chosen as a research site because Gudeg Yu Djum a restaurant that provides food Gudeg and central areas are at home eating a warm meal preparation.and sampling methods used in this study was accidental sampling. Average score - mean the image of the traditional food Gudeg Yu Djum obtained a mean value of 3.9401 or 78.48%, with the highest value on unique taste obtained a mean value of 4.0729 or 81.46%. Score average - average in customer satisfaction obtained a mean value of 3.9401 or 78.80%. Large image of traditional foods influence consumer loyalty for 0.539. Great influence on customer loyalty customer satisfaction by 0.486. Keywords:Image, Satisfaction, Loyal
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Eko Yuli |
| Date Deposited: | 22 Aug 2016 06:54 |
| Last Modified: | 22 Aug 2016 06:54 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/5528 |
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