Analisis Aktifitas Public Relations PT Coca Cola Bottling Indonesia Central Java dalam Memperteguh Budaya Perusahaan di Kalangan Karyawaan

Azhari H., Yulia (2012) Analisis Aktifitas Public Relations PT Coca Cola Bottling Indonesia Central Java dalam Memperteguh Budaya Perusahaan di Kalangan Karyawaan. Other thesis, UPN ''VETERAN'' YOGYAKARTA.

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Abstract

Budaya perusahaan merupakan nilai-nilai yang menjadi pedoman seluruh anggota perusahaan dalam bekerja dan beriteraksi dengan eksternal stakeholder. Mengingat pentingnya budaya perusahaan bagi karyawan, maka budaya perusahaan perlu di teguhkan di kalangan karyawan. Penelitian ini berjudul “Analisa Aktivitas Public Relations PT Coca Cola Bottling Indonesia Central Java dalam Memperteguh Budaya Perusahaan di Kalangan Karyawan”. Penelitian ini menggunakan deskriptif kualitatif, peneliti dapat mengetahui bagaimana aktivitas Public Relations PT Coca Cola Bottling Indonesia Central Java dalam memperteguh budaya perusahaan di kalangan karyawan. Dari penelitian ini dapat disimpulkan bahwa, unsur-unsur pembentuk budaya perusahaan yang terdapat di PT Coca Cola adalah lingkungan bisnis, values (nilai-nilai), heroes (keteladanan), ritus dan ritual, dan jaringan budaya. Dalam menjalankan aktivitasnya, pihak HRD Coca Cola Central Java menjalankan fungsi manajemen PR. Sedangkan peran PR Coca Cola Central Java dalam memperteguh budaya perusahaan adalah sebagai fasilitator komununikasi. Kata Kunci : Budaya Perusahaan, PT Coca Cola Bottling Indonesia Central Java Corporate culture is the values that guide all the members of the company in performing their task and interact with external stakeholder. Considering importance of company’s culture for the employee, the corporate culture needs to be strengthened among employees. This research was titled “Analysis of Public Relations Activities of PT Coca Cola Central Java in Strengthening the Corporate Culture among Employees”. This research was using descriptive qualitative type, that the author can understanding how the activities of public relations of pt coca cola central java strengthen corporate culture among employee. From this research it can be concluded that, the constituent elements of a corporate culture that contained in the PT Coca Cola is the business environment, values, heroes, rites and rituals, and cultural networks. In its activities, HRD Coca Cola Central Java run Public Relations management function. While the role of PR Coca Cola Central Java strengthen corporate culture is as a communication fasilitator. Keywords: Corporate Culture, PT Coca Cola Bottling Indonesia Central Java

Item Type: Thesis (Other)
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Law, Arts and Social Sciences > School of Humanities
Depositing User: Erny Azyanti
Date Deposited: 18 Aug 2016 02:35
Last Modified: 18 Aug 2016 02:35
URI: http://eprints.upnyk.ac.id/id/eprint/5365

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