KUSDIYONO, AGUS (2013) PENGARUH PROMOSI TERHADAP NILAI PENJUALAN PADA CAFÉ “GOEBOEX COFFEE” YOGYAKARTA. Other thesis, UPN "Veteran" Yogyakarta.
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Abstract
This study aimed to analyze the effect of the cost of advertising, personal selling
costs and publicity costs to sales value "Goeboex Coffee" Yogyakarta. This
research uses the case study method. The data used in this study is primary data
and secondary data. To analyze the influence of advertising, personal selling, and
publicity of the value of sales in Goeboex Coffee café, then using multiple
regression analysis models. The results of this study indicate that: 1) In
descriptive changes that occur between the cost of advertising, personal selling
costs, publicity costs and the value of sales has increased and decreased over the
period of time per month in 2011; 2) Variable cost of advertising, personal selling
costs and publicity costs simultaneously significant effect on the value of sales in
the Cafe "Coffee Goeboex" Yogyakarta. This is evidenced by the value obtained
at 18.189 Fhitung and error probability (p) = 0.001 at the significance level of
0.05 and p <0.05 or (0.001 <0.05); and 3) the cost of advertising, personal selling
costs, publicity costs partially significant effect on the value of sales with a
significance level of less than 0.05 thitung.
Keywords: Promotion, Sales, "Goeboex Coffee
| Item Type: | Thesis (Other) |
|---|---|
| Subjek: | H Social Sciences > HF Commerce |
| Divisions: | x. Faculty of Medicine, Health and Life Sciences > School of Biological Sciences |
| Depositing User: | Eny Suparny |
| Date Deposited: | 11 Aug 2016 03:37 |
| Last Modified: | 11 Aug 2016 03:37 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/5102 |
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