Charles, Lipinikus Servinus Don (2025) PENGARUH DAYA TARIK OBYEK WISATA DAN DIGITAL MARKETING TERHADAP MINAT BERKUNJUNG KEMBALI YANG DIMEDIASI KEPUASAN WISATAWAN DI DESA WISATA TINALAH, KABUPATEN KULONPROGO. Other thesis, UPN Veteran Yogyakarta.
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Abstract
The objectives of this study include: (1) To determine the effect of tourist attraction on
tourist satisfaction at Tinalah tourist attraction, Kulonprogo Regency. (2) To determine the
effect of digital marketing on tourist satisfaction at Tinalah Tourism Village, Kulonprogo
Regency. (3) To determine the effect of tourist satisfaction on interest in visiting again at
Tinalah Tourism Village, Kulonprogo Regency. (4) To determine the effect of tourist
attraction on return visit interest in Tinalah Tourism Village, Kulonprogo Regency, which
is mediated by tourist satisfaction. (5) To determine the effect of digital marketing on return
visit interest in the Tourism Village, Kulonprogo Regency, which is mediated by tourist
satisfaction. The research design used in this research was quantitative research design. The
population used in this study were tourists visiting Tinalah Tourism Village, Tinalah,
Kulonprogo Regency with a large and unknown number. The sampling technique used in
this study is non probability sampling by purposive sampling. The respondents who met
the criteria were tourists who had visited Tinalah Tourism Village with a maximum limit
of the last three months. The research sample amounted to 150 people. The data collection
procedure in this study is to use the questionnaire method. The analytical tool used is Patial
Least Square (PLS), which is a variance-based SEM, with SmartPLS 2.0 software. Based
on the results of the analysis discussed in the previous chapter, the following conclusions
can be given: (1) Attractiveness of tourist objects has a positive effect on tourist satisfaction
in Tinalah Tourism Village, Kulonprogo Regency. (2) Digital marketing has a positive
effect on tourist satisfaction in Tinalah Tourism Village, Kulonprogo Regency. (3) Tourist
satisfaction has a positive effect on interest in visiting again at Tinalah Tourism Village,
Kulonprogo Regency. (4) Tourism attraction has a positive effect on interest in visiting
again at Tinalah Tourism Village, Kulonprogo Regency, which is mediated by tourist
satisfaction. (5) Digital marketing has a positive effect on interest in visiting again at
Tinalah Tourism Village, Kulonprogo Regency, which is mediated by tourist satisfaction.
Keywords: Tourist Attraction, Digital Marketing, Tourist Satisfaction, Visit Interest
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Tourist Attraction, Digital Marketing, Tourist Satisfaction, Visit Interest |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | A.Md Eko Suprapti |
| Date Deposited: | 10 Apr 2025 01:39 |
| Last Modified: | 10 Apr 2025 01:39 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/42305 |
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