PENGARUH BUSINESS ANALYSIS DAN ENVIRONMENTAL ORIENTATION TERHADAP GREEN BUSINESS STRATEGY DENGAN GREEN INNOVATION SEBAGAI VARIABEL MEDIASI PADA UKM YANG TERGABUNG DALAM PLATFORM SIBAKUL JOGJA DI KOTA YOGYAKARTA

Puaspita, Irinne Sukma Sari (2024) PENGARUH BUSINESS ANALYSIS DAN ENVIRONMENTAL ORIENTATION TERHADAP GREEN BUSINESS STRATEGY DENGAN GREEN INNOVATION SEBAGAI VARIABEL MEDIASI PADA UKM YANG TERGABUNG DALAM PLATFORM SIBAKUL JOGJA DI KOTA YOGYAKARTA. Masters thesis, UPN "Veteran" Yogyakarta.

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Abstract

This study aims to determine the effect of business analysis and environmental
orientation on green business strategy with green innovation as a mediating variable
in SMEs that are members of the SiBakul Jogja platform in Yogyakarta City. This
study uses a quantitative descriptive method. The sample in this study was 100 SMEs.
The sampling technique used saturated sampling or census techniques. The data
analysis method used in the study was Partial Least Squares (PLS). The results of
this study are that business analysis has a positive and significant effect on green
business strategy. Environmental orientation has a positive and significant effect on
green business strategy. Business analysis has a positive and significant effect on
green innovation. Environmental orientation has a positive and significant effect on
green innovation. Green innovation has a positive and significant effect on green
business strategy. Green innovation positively and significantly mediates business
analysis on green business strategy. Green innovation positively and significantly
mediates environmental orientation on green business strategy.
Keywords: Business Analysis, Environmental Orientation, Green Business Strategy,
Green Innovation

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Business Analysis, Environmental Orientation, Green Business Strategy, Green Innovation.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	A.Md.SI Indah Lestari Wulan Aji
Date Deposited:	10 Mar 2025 02:34
Last Modified:	10 Mar 2025 02:34
URI:	http://eprints.upnyk.ac.id/id/eprint/42209

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