PENGARUH ATRAKSI WISATA, AMENITAS, AKSESIBILITAS DAN MOTIVASI WISATAWAN TERHADAP KEPUTUSAN WISATAWAN DALAM MENGUNJUNGI DESA WISATA JATIMULYO KABUPATEN KULON PROGO (Survey pada Wisatawan Desa Jatimulyo Kabupaten Kulon Progo)

MISLASUFI, RAIS KANA (2023) PENGARUH ATRAKSI WISATA, AMENITAS, AKSESIBILITAS DAN MOTIVASI WISATAWAN TERHADAP KEPUTUSAN WISATAWAN DALAM MENGUNJUNGI DESA WISATA JATIMULYO KABUPATEN KULON PROGO (Survey pada Wisatawan Desa Jatimulyo Kabupaten Kulon Progo). Other thesis, UPN "Veteran" Yogyakarta.

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Abstract

The competition for tourist destinations is getting tougher and Covid-19 pandemic
has caused fluctuation visitors in Jatimulyo Kulon Progo Tourism Village. Need
new strategy to maintain feasibility as a tourist place. The purpose of this study was
to examine the attractions, amenities, accessibility, and motivation tourist’s
decisions to visit village of Jatimulyo, Kulon Progo. This research uses quantitative
method with purposive sampling technique with criteria who have visited the tourist
village of Jatimulyo Kulon Progo with a total of 100 respondents. Method of data
collection using a questionnaire that is measured using the Likert scale and has
been tested for validity and reliability. The data analysis technique used is multiple
linear regression analysis and hypothesis testing using the F test simultaneously
and the t test partially. The results of the analysis show that the variables of
attraction, amenities, accessibility, and motivation simultaneously influence the
decision to visit the tourist village of Jatimulyo, Kulon Progo. then the four
independent variables consisting of attractions, amenities, accessibility, and
motivation partially influence the decision to visit the tourist village of Jatimulyo,
Kulon Progo.
Keywords: Tourist Attraction, Amenities, Accessibility, Tourist Motivation, And Visit Decision.

Item Type: Thesis (Other)
Uncontrolled Keywords: Tourist Attraction, Amenities, Accessibility, Tourist Motivation, And Visit Decision
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: A.Md Apriliani Kusuma Wardhani
Date Deposited: 05 Jun 2023 06:48
Last Modified: 05 Jun 2023 06:48
URI: http://eprints.upnyk.ac.id/id/eprint/35798

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